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Essentially, the company appears to be moving to fill a need expressed by its satellite customers. After building their satellite for them, their customers still need someone to run it for them, and the satellite maker is ideally positioned to win that role.
This story also illustrates the continuing simplification of the technology of the satellite industry. Ground stations used to be big complicated facilities, requiring big dishes and lots of land. Now they can simply install an antenna on the roof of a building.