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Capitalism in space: A complex analysis of India’s recent launch prices suggests that ISRO reduced its cubesat launch prices when it launched a record-setting 103 satellites on the most recent PSLV launch.
The key paragraph however is this:
Small-satellite owners have long complained that the PSLV, whose reliability has been established in the market, has been slow to increase its launch tempo at a time of surging cubesat production. For the moment, none of these satellite customers’ launch options provide predictable launch cadence at affordable prices.
That may be about to change as several dozen vehicles designed specifically to accommodate the growing cubesat market are preparing to enter operations. Not all are likely to succeed in establishing a foothold, but the sheer number of them is impressive:
That makes it all the more important for ISRO’s Antrix Corp., the agency’s commercial arm, to cement a reputation for launch regularity and low prices.
In other words, because a flock of new smallsat launch companies, such as Rocket Lab, Vector, and Virgin Orbit, are about to enter the market ISRO is suddenly feeling the pressure, which is why they have cut prices as well as started to up their launch rate.
Isn’t competition wonderful?