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The competition heats up: NASA this week awarded contracts ranging from $4.7 to $6.9 million to three different smallsat launch companies.
The companies are Firefly Space Systems, Rocket Lab USA, and Virgin Galactic. The second is the company that just won the contract to put a privately-built lunar rover on the moon (part of the Google Lunar X-Prize).
In the past, cubesats and other small satellites could only afford to be secondary payloads on much larger rockets. Thus, they were at the mercy of the needs of the primary payload, often resulting in significant unplanned delays before launch. This in turn acted to discourage the development of smallsats. Now, with these private launch companies designed to service them exclusively the smallsat industry should start to boom.
Note also the low cost of these contracts. The small size of cubesats and the launchers designed for them means everything about them costs much less. Putting an unmanned probe into space is thus much more affordable.