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Capitalism in space: Elon Musk announced today that the first test launch of a Falcon Heavy rocket next month will carry a Tesla car which will be aimed for a solar orbit about the same distance from the Sun as Mars.
Payload will be my midnight cherry Tesla Roadster playing Space Oddity. Destination is Mars orbit. Will be in deep space for a billion years or so if it doesn’t blow up on ascent.
Musk definitely knows how to generate publicity, even as he lowers expectations for the launch. Richard Branson could learn something from him.