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The New Horizons science team is asking the public to help name the planet’s features it expects to see when the spacecraft flies past Pluto on July 14.
I should mention that the project scientist for New Horizons is Alan Stern, who also happened to be a major player in the private space effort called Uwingu, which previously offered the public the opportunity to name features on Mars, without IAU approval.
In the case of New Horizons, Stern is kind of forced to work with the IAU, since the project is funded by NASA and NASA would never challenge a fellow bureaucracy like IAU.