Please consider donating to Behind the Black, by giving either a one-time contribution or a regular subscription, as outlined in the tip jar to the right. Your support will allow me to continue covering science and culture as I have for the past twenty years, independent and free from any outside influence.
This morning there are dozens of stories across the entire media about SpaceX’s first test launch today of its Falcon Heavy rocket, generally pushing out all other space news. Most repeat the same information, about the rocket, the company, the goals, its history, and its consequences, all subjects that I have already covered extensively here at Behind the Black or elsewhere.
One story however is not only fun, and demonstrates the value of freedom and private enterprise. An uber-type car transportation company called Lyft is offering half-price rides from Orlando to watch the Falcon Heavy launch.
The benefits of innovation and competition will be routinely surprising, and come from places unexpected. Lyft is doing this because of the high traffic being generated by SpaceX’s launch. It gives them margin to cut prices while also generating some good PR.
Meanwhile, if you want to watch the launch (launch now delayed to 2:00 pm Eastern), you can either go to SpaceX’s video stream on its website, or on youtube, or you can go to the live feed at Spaceflightnow.