Press Release Journalism
The Penn State University investigation report on Michael Mann might be a whitewash, but what is really a travesty is the way some so-called professional journalists have covered this story. First, go and read the these two news articles at the New York Times and the Washington Post. I’ll wait till you’re back.
All done? Okay. Note how both news articles say very little about the report itself, other than its conclusions. Instead, the news articles follow the same boring news formula for writing these kinds of stories:
- First, report the conclusions in the opening paragraphs.
- Then, follow with a quote from a supporter of those conclusions, combined with a quick very superficial summary of the controversy.
- Top this with by another quote from a supporter, slamming the opposition.
- Then, add for balance a single quote from an opponent. (I find it ironic and a bit hilarious that both news articles went to the same global-warming skeptic for this particular quote, suggesting that these so-called professional reporters have very limited contact with the skeptics in the scientific community.)
- Finally, finish things off with another quote from a supporter to emphasize the correctness of the report’s conclusions.
Neither news article provides the reader with the slightest analysis of the investigation report itself. Neither bothers to describe its superficial nature and its almost obsessive desire to find Michael Mann innocent.
Finally, both news articles read as if the reporters barely read the report itself and knew little about the content of the East Anglia emails. Instead, their stories read as if they simply scanned the press releases about the report and worked from those.
Another example of press release journalism at its worst.
On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.
The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.
The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.
"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News
The Penn State University investigation report on Michael Mann might be a whitewash, but what is really a travesty is the way some so-called professional journalists have covered this story. First, go and read the these two news articles at the New York Times and the Washington Post. I’ll wait till you’re back.
All done? Okay. Note how both news articles say very little about the report itself, other than its conclusions. Instead, the news articles follow the same boring news formula for writing these kinds of stories:
- First, report the conclusions in the opening paragraphs.
- Then, follow with a quote from a supporter of those conclusions, combined with a quick very superficial summary of the controversy.
- Top this with by another quote from a supporter, slamming the opposition.
- Then, add for balance a single quote from an opponent. (I find it ironic and a bit hilarious that both news articles went to the same global-warming skeptic for this particular quote, suggesting that these so-called professional reporters have very limited contact with the skeptics in the scientific community.)
- Finally, finish things off with another quote from a supporter to emphasize the correctness of the report’s conclusions.
Neither news article provides the reader with the slightest analysis of the investigation report itself. Neither bothers to describe its superficial nature and its almost obsessive desire to find Michael Mann innocent.
Finally, both news articles read as if the reporters barely read the report itself and knew little about the content of the East Anglia emails. Instead, their stories read as if they simply scanned the press releases about the report and worked from those.
Another example of press release journalism at its worst.
On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.
The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.
The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.
"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News
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