A graph of the amount of money spent by candidates on television ads reveals the utter worthlessness so far in 2016 for spending a lot of money. The big spenders are doing poorly in the polls, while the frugal candidates are doing great.
The campaigns and allies for three establishment presidential candidates – Jeb Bush, Marco Rubio and John Kasich – have spent a combined $47.5 million in TV ads in the 2016 race so far, according to ad-spending data from NBC News partner SMG Delta.
By contrast, the campaigns and allies for the three Republicans who have been leading or surging in the most recent polls – Donald Trump, Ben Carson and Ted Cruz – have spent just $2.9 million.
The full list at the link is even more astonishing. The three bottom Republican candidates in spending (Carson, Cruz, and Trump) are in the lead, while the four top spenders (Bush, Rubio, Kasich, and Christie) have gotten little for their money, with their campaigns mostly doing poorly. Rubio might be the only one with any traction, but I suspect he will crash and burn once Republican voters actually begin voting. They feel betrayed by him after he decided to make immigration amnesty his most important issue after his election, taking a position completely opposite to the positions he campaigned on.
What this graph tells us is that the geography of elections had changed drastically. Big money means much less. Other things are more important, including the reliability and trustworthiness of the candidates.