The uncertainty of peer review: A science journal has published a fake study that supposedly proved that kissing a child’s “boo-boo” has no medicinal value.
In their study, the authors claim to be members of the Study of Maternal and Child Kissing (SMACK) Working Group, which they say is a subsidiary of Procter and Johnson, Inc., the maker of “Bac-Be-Gone ointment and Steri-Aids self-adhesive bandages.” Procter and Johnson, which is not a real consumer goods company, is an obvious mash-up of Procter & Gamble and Johnson & Johnson, two consumer packaged goods companies which sell health care items like bandages and ointments. The only contact information for the study’s authors disclosed in the research paper is a Gmail address. Bac-Be-Gone ointment and Steri-Aids also do not appear to be actual products available for sale. Additionally, many of the academic research references listed at the end of the study–including one article entitled “So what the hell is going on here?”–also appear to be fake.
The journal, the Journal of Evaluation in Clinical Practice, claims on its website that all papers published by it are copy-edited and peer-reviewed. In this case I suppose the reviewers worked for Comedy Central .