NBC News struggles with a significant ratings decline.
Beyond “Today,” which is down about 4 percent in total viewers and about 9 percent in that 25-54 age group, “NBC Nightly News” has declined about 11 percent among those 25-54. Its main rival, ABC’s “World News,” also is down about 8 percent. (CBS’s newscast is up 1 percent.) On Sundays, “Meet the Press” is still the most watched show, but its lead over the second place “Face the Nation” on CBS has shrunk to just 2 percent in total viewers, while “Nation” is now ahead in the 25-54 group. And NBC’s effort to start a newsmagazine, “Rock Center,” led by its chief anchor, Brian Williams, has been greeted with some of the lowest ratings in prime time.
The article cites “talent transitions, weakness in prime time and late night programming, and changes in consumer behaviors” as reasons for this decline. I suggest it might be a loss of creditability. When you fake the news, get caught, and then refuse to clean house, the audience will desert you for more trustworthy sources.