In U.S. sales of dumb phones are up
It appears that American users of mobile phones are shifting every so slightly away from smart phones, with sales of simple flip-phones lacking a screen rising in the past year.
In the U.S., feature flip phone sales were up in 2022 for HMD Global, with tens of thousands sold each month. At the same time, HMD’s global feature phone sales were down, according to the company.
In 2022, almost 80% of feature phone sales in 2022 came from the Middle East, Africa and India, according to Counterpoint Research. But some see that number shifting, as a contingency of young people in the U.S. revert back to dumb or minimalist phones. “In North America, the market for dumb phones is pretty much flatlined,” said Moorhead. “But I could see it getting up to 5% increase in the next five years if nothing else, based on the public health concerns that are out there.”
Companies like Punkt and Light are catering to the trend, selling devices geared toward those with a desire to spend less time on their phones and social media. On YouTube, you will find a slew of influencers touting these phones.
It is not clear if this is a real trend, or merely a bit of press release salesmanship by HMD and others. If it is however I think it is a good trend. Smart phones do very little to make people smarter. Instead, they foster a shallow thinking process focused on emotion. The more people who get away from them the better.
It appears that American users of mobile phones are shifting every so slightly away from smart phones, with sales of simple flip-phones lacking a screen rising in the past year.
In the U.S., feature flip phone sales were up in 2022 for HMD Global, with tens of thousands sold each month. At the same time, HMD’s global feature phone sales were down, according to the company.
In 2022, almost 80% of feature phone sales in 2022 came from the Middle East, Africa and India, according to Counterpoint Research. But some see that number shifting, as a contingency of young people in the U.S. revert back to dumb or minimalist phones. “In North America, the market for dumb phones is pretty much flatlined,” said Moorhead. “But I could see it getting up to 5% increase in the next five years if nothing else, based on the public health concerns that are out there.”
Companies like Punkt and Light are catering to the trend, selling devices geared toward those with a desire to spend less time on their phones and social media. On YouTube, you will find a slew of influencers touting these phones.
It is not clear if this is a real trend, or merely a bit of press release salesmanship by HMD and others. If it is however I think it is a good trend. Smart phones do very little to make people smarter. Instead, they foster a shallow thinking process focused on emotion. The more people who get away from them the better.
