If you are going to buy a smart television, don’t buy one by Vizio, as they by default track your viewing and provide the information to advertisers.
The feature, “Smart Interactivity,” is already turned on as a default setting for millions of people who have purchased the device. Viewers are able to turn off the setting, that is, if they know it even exists. “Non-personal identifiable information may be shared with select partners… to permit these companies to make, for example, better-informed decisions regarding content production, programming and advertising,” Vizio said in a statement.
Vizio seems to be taking a new approach by tracking viewers by default, while competitors like San Jose-based Samsung or LG Electronics leave it to customers to turn the setting on. Vizio’s sharing with advertisers also reportedly lets them target devices like your phone, which other companies do not.
Somehow this seems to be a direct violation of privacy, which also might be quite illegal.