Its just a pogo ship used to take passengers up for a zero G ride.

It goes half as fast as SpaceX and half as high.

But for what it was designed to do I can see it doing it very well and maybe even making a profit.

Blue Origin may seem like it came out of the blue (yes, that is a terrible pun), but it has been secretive in its progress for many years. This is the opposite of several other launch providers, such as SpaceX and Virgin Galactic, who seem to be interested in generating excitement about their services. This decade and the next decade will be the most exciting decades for rocketry since the 1950s and 1960s.

in the 1960s, there were dreams, ideas, and plans to do great things in space. With these new low-cost launch services, similar dreams could become reality in the next three decades. These are the exciting times for the space business that I wish we had when I first got into the business. These may inspire new generations into going into the space business, just as the Apollo missions did to my generation (which includes Besos, Musk, Branson, and Diamandis — whose X-Prize I consider to be a major motivator in creating reusable space hardware).

It seems, though, that there is far more interest in space projects than there is ability to create viable business plans:
http://spacenews.com/looking-for-the-next-skybox-venture-capitalists-find-lots-of-bad-business-plans/

Very exciting.