An even more important story
https://www.foxbusiness.com/politics/new-cash-law-could-force-walmart-costco-take-your-money-old-fashioned-way

Take that cashless society

Thanks for the explanation. I can only agree that the new logo is a bit poop, but I couldn’t understand why all the fuss. I stand educated!

Now she hires the very same consultant group that did the Bud Light debacle.

And Lees S.

Its not so much the logo change but the overall corporate change.
First it was an Americana tradition thing. People liked it because the food was fresh and cooked in the store daily and the place looked a little like an old fashioned general store. older people liked it all.
This board of director and the she male changed the cooking to just reheating prepacked food to save money. Quality has been dropping for the last few years.
Then they decided to try to appeal to younger customers. So they changed all the interior decorations from old Americana items to pictures of old Americana.
They even decided to change the menu items to try to appeal to a different demographic. It has not worked youth customers who go to collage and bars do not go to CB. No matter what the menu is. They will later in middle age.
And finally the new logo was just lets say polity, not good at all. It is very boring and shows no thought. A high school art student who hated CB could have done better.

The real goal of all of this could have been to get “even bad press is good press” idea going, but it drastically effected their stock price.

Cloudflare acted up for a second.

“A brand is an inherently valuable asset that has the following characteristics:

-Intangible: It is an intangible asset that can’t be separated from the offering. It is a perception of the identity the offering has that is often used to recognize it and differentiate it from other products.
-Dynamic: A brand is more of an experience than just an identity. Every customer might have a different perception of the brand according to his/her experience with the same.
-Distinctive: The sole purpose of developing a brand is to develop a distinctive identity having human-like features like name, color, personality, etc.
-Amorphous: Branding doesn’t have constraints. Offerings are branded, and brand experiences are created at almost every touchpoint, and such experiences and interactions have infinite possibilities.
-Emotional: Branding is when a human-like personality is associated with an offering. Such human-like personalities develop emotional connections with customers.
-Highly Recognizable: Brands are highly recognizable and differentiable. They have their own attributes that help their customers recognize and differentiate them from generic offerings as well as from other players in the market.
–Consistent: A brand develops an identity which, when consistent, develops an image (perception) in the minds of the customers. Hence, consistency is an important characteristic of a brand.

Brand Elements:
-Visual Identity: Brand visual identity includes the recognizable and communicable brand outlook like name, logo, color, slogan, typography, graphics, etc.
-Brand Associations: These are the associations that come to the customers’ mind when they think of the brand. These can be advertisements, brand ambassadors, brand’s offering features, class, lifestyle, emotions, etc.
-Brand Purpose: Brand purpose represents what the company stands for and what are its social obligations towards society, consumers, and the environment.
-Brand Promise: It’s the value customers expect to get whenever they interact with the brand or buy its offerings.
-Brand Identity: Brand identity is the set of all the branding activities a company indulges in order to be perceived in a particular way to the target audience.
-Brand Personality: Brand personality is the association of human characteristics and traits with the brand to which the customers can relate.
-Brand Voice: Brand voice is the uniformity in the selection of words, the attitude and values of the brand while addressing the target audience or others.
-Brand Image: Brand image is an aggregate of beliefs, ideas, and impressions that a customer holds regarding the brand.
-Brand Experience: Brand experience is awakening a holistic sensory experience to build an all-rounding relationship between customers and a brand.
-Brand Equity: Brand equity is the aggregate of assets and liabilities attached to the brand name and symbol, which results in the relationship customers have with the brand.
-Brand Architecture: Brand architecture is an organized structure of the company’s portfolio of brands, sub-brands, and other offerings. “

Julie Felss Masino, 2019 Innovation Award-Winner,
UCLA Extension Restaurant Industry Conference
https://youtu.be/_0OHTE6rQQU
40:59

I really don’t understand the controversy behind this so called “story’ … Many companies change their branding, with no outpouring of rage… Loony right? I’ve been saying the pendulum always swings back for many years now.

And for what it is worth, I often get called “cracker” , along with “wigger” by my black mates… I reply with similar comments. It’s all good natured fun, and no one gets butt hurt, we all laugh and go about our day. Just how it should be. It’s not what you say, but how you say it, and how you mean it.

Still a terrible overpriced chain restaurant.

This isn’t rocket science ladies and gentlemen.

When it fails, try not to believe your own hype.

Second, most folks think that the media sets the public tone, and in many cases, it does. However, most column-writers are too busy to create new hysterias, and their editors simply want “the same old content, quickly and cheaply”. The backlash has to start somewhere else — ie, astroturf (those “protests” over jean ads were surely astroturf’d) or maybe even actual reactions from “the people.”

Shoe box. Silverware drawer. Medicine cabinet. Oil drum. Cracker barrel. Root cellar. Clothes dryer. Window screen. Vegetable crisper.

We must learn to end manufactured racial strife so that when we move into outer space it does not compete with the attention to the mission or permeate and imperil our existence there too.

Where in the name of all that is Holy were the Social Justice Warriors?! By their own lights, ‘Cracker Barrel’ should be as offensive as ‘Sambo’s’ was. The majority racial demographic is highly-visibly and publically demeaned 24/7/365 on highways traveled by millions. You’d think someone might have at least noticed. Was ‘Country Barrel’ taken? Color me surprised, but are there different standards for different people?

Stolen government money fed into propaganda machines to make their numbers look bigger than they really are.

When was the last time the left threatened to stop buying a product and that product lost customers and value?
Never.

Benny asked Tulsi Gabbard about project mockingbird and she confirmed that the CIA still writes the stories for the major news outlets. (why hire reporters when you can get your pre approved news stories for free?… The real news you can’t print without permission or your primary source of funding will dry up… and possibly you will fall out the window like they do in Russia?)
https://www.youtube.com/watch?v=A9_YJakoccE

It seems things on the Internet are getting better, or are they?
I typed in Dr. Andrew Zywiec webpage, and it claimed it didn’t exist. I did a search using his name and found a two year old interview on YouTube where he tells his story and how he is continuously shadow band.
https://www.youtube.com/watch?v=m_14NGZesSg
I took a screenshot when his webpage came up on the screen, and the picture was blank! I took others including where his interview was at the top of my phone with other options and shows on the lower half of my screen and the screenshot captured the lower half but the interview still showed blank! Does this happen to others?
Thank goodness for alternative media that sidesteps the CIA evil overlords control, whoever they are… European economic forum? or black rock?… it is said that $15-$30 trillion changed hands during the Covid shut down, what can that kind of money buy? entire countries?
The emergency authorization has been canceled, COVID shots no longer have emergency use authorization and Pharmacies can’t afford the liability! The same for hundreds of others experimental drugs being tested on people bypassing animal experimentation.
Even the fake reporting of bird flu, and the destroying of thousands of chicken farms across the US country have stopped. (it’s funny how bird flu didn’t cross the US border to either Canada or Mexico)
The guy at the end of the interview was pushing his new book on the Zika virus which was foreplay for the coronavirus. Headlines Zika across the world just to disappear two years later. (after Obamas Congress authorized $2 billion for a vaccine… Where is it? What happened to the money? What happened to the virus?)

That and Bill Buckley was boring.

I think the GUTFELD! show is a true influencer

In the past, Dad drove to work while listening to Rush –but had Sports Talk on driving back exhaust and all anybody wanted to do was eat and go to bed…. maybe listen to Leno or something. Wifey watched her stories, and the early Internet was Drudge or something….bored of zippergate.

The better funded Soros folks were most assuredly NOT exhausted at the end of the day.

Despite the so-called hush-Rush bill, many viewed talk-radio as a bone thrown to the opposition, with the Left still having movies and being better connected than the old Cracker Barrel patrons who still have land-lines….like me.

The smartphone (while making us all stooped over) made the public it’s own entertainment. Tom Snyder thought that the Internet needed an Uncle Milky.

“That isn’t how any of this works.”

GUTFELD might be the closest to Berle anyway.

While Norman Lear and others can give political talking points to actors–I can make them eat spaghetti with a Smartphone.

This is why I think the era of patents, copyrights and trademarks needs to end… because that is the Achilles’ Heel of the Screen Actor’s Guild.

A lot of folks don’t like me.

They don’t like what I have to say.

That’s the point.

https://www.sigma3ioc.com/post/why-the-name-change

I had no issue with the “NEW” corporate logo, but then when you looked further into the corporate culture of DEI and associated agendas you could see this entire show going the way of Bud Light.

And as soon as that was realized the corporate turn was quickly made.

And the initial rebrand cost, $100 million?

Thats a lot of cheese.

“The 660-store restaurant chain has allocated between $600 million and $700 million to the rebranding effort over the next three years. In fiscal 2025, the first 25 to 30 locations will have been remodeled.

Masino declared that the results of the modernization efforts have been “overwhelmingly positive.” Yet outside of her corporate echo chamber, the response has been anything but – overwhelmingly negative is a more accurate description.”

The country like I said, is going in the correct general direction.