But the same thing applies. They already have ship launched telecommunication/observation rockets what more do they need?

If they are not dropping this rocket into a combat zone then a normal conventional aircraft can do the job far far cheaper and safer. And we already have a few hundred aircraft than can deliver cargo now anyplace in the world.

What cargo could possibly need a multi million dollar disposable rocket to deliver that a simple airdrop could not do just as fast and just as accurate? For thousands instead of millions.