Some would say this music is still popular only because we Boomers, who were its primary original listenership, are simply refusing to die off. That may be partly true, but there are plenty of Gen X, Millennials and Zoomers who have developed a taste for the stuff too – including new compositions that might easily be mistaken for lesser-known works by the Kinks, the Hollies or any of the many other seminal 60s-era bands. There is quite an active such “scene” in the Los Angeles area and, I’m sure, in other U.S. cities with long-time musical heritages.