Former ULA CEO Tory Bruno now working for Blue Origin
In a tweet on X, Blue Origin today announced that former ULA CEO Tory Bruno is now working for them, acting as president for its “newly formed National Security Group.”
Blue Origin’s CEO, David Limp, quickly chimed in with his own tweet, endorsing the hire.
My guess is that Limp felt Blue Origin needed someone with experience dealing with the military, and Bruno brings that capability, having managed ULA’s military launch contracts for years. It also means Blue Origin is very serious about grabbing a larger market share of those launches once its New Glenn rocket begins launching regularly.
I also wonder if Bruno grew tired of the culture at ULA, which has appeared resistant to building reusable rockets. Bruno sold Vulcan initially with the idea of quickly upgrading it to recover its engines for reuse, but by all signs the company has been very unenthusiastic about the idea. (The idea itself might not be viable, but overall ULA has shown no interest in developing a reusable rocket of any sort.) Bruno might have decided he’d rather work with a company enthused by reusability, especially as this is the future. Once ULA completes its large Amazon Leo launch contract it faces a bleak future, with many newer cheaper reusable rockets coming on line.
It could also be that Bruno was made an offer he couldn’t refuse. Money is always a powerful incentive.
On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.
The print edition can be purchased at Amazon or from any other book seller. If you want an autographed copy the price is $60 for the hardback and $45 for the paperback, plus $8 shipping for each. Go here for purchasing details. The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.
The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.
"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News
In a tweet on X, Blue Origin today announced that former ULA CEO Tory Bruno is now working for them, acting as president for its “newly formed National Security Group.”
Blue Origin’s CEO, David Limp, quickly chimed in with his own tweet, endorsing the hire.
My guess is that Limp felt Blue Origin needed someone with experience dealing with the military, and Bruno brings that capability, having managed ULA’s military launch contracts for years. It also means Blue Origin is very serious about grabbing a larger market share of those launches once its New Glenn rocket begins launching regularly.
I also wonder if Bruno grew tired of the culture at ULA, which has appeared resistant to building reusable rockets. Bruno sold Vulcan initially with the idea of quickly upgrading it to recover its engines for reuse, but by all signs the company has been very unenthusiastic about the idea. (The idea itself might not be viable, but overall ULA has shown no interest in developing a reusable rocket of any sort.) Bruno might have decided he’d rather work with a company enthused by reusability, especially as this is the future. Once ULA completes its large Amazon Leo launch contract it faces a bleak future, with many newer cheaper reusable rockets coming on line.
It could also be that Bruno was made an offer he couldn’t refuse. Money is always a powerful incentive.
On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.
The print edition can be purchased at Amazon or from any other book seller. If you want an autographed copy the price is $60 for the hardback and $45 for the paperback, plus $8 shipping for each. Go here for purchasing details. The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.
The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.
"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News


Isaacman must resist any attempt to reduce current NASA lunar plans to “Flags & Footprints”. If Trump insists, Isaacman must refuse.
Trump has to made to see that F&F is a dead-end, and potentially literally that for a NASA crew! If we go F&F, and people die, Trump will own it, as far as I’m concerned.