Audi joins race to the Moon

The competition heats up: The carmaker Audi has joined one of the teams competing for the Google Lunar X-Prize.

Audi’s part in the project will be to supply technical know how though its Audi Concept Design Studio, including the application of its quattro all-wheel drive technology and its experience in lightweight construction, electric mobility, and piloted driving. The company says it will also help in testing, trials, and quality assurance.

The rover, now named the “Audi lunar quattro,” is scheduled to launch sometime in 2017 and is aimed at a landing zone north of the lunar equator somewhere near 1972 Apollo 17 mission landing site, through the law prevents the rover from actually visiting it because it’s a protected area. “The concept of a privately financed mission to the moon is fascinating,” says Luca de Meo, Audi Board Member for Sales and Marketing. “And innovative ideas need supporters that promote them. We want to send a signal with our involvement with the Part‑Time Scientists and also motivate other partners to contribute their know‑how.”

I should note that the article is wrong when it states “the law prevents the rover from actually visiting” the Apollo 17 site. This law was passed by the U.S. Congress, and this Google team and Audi are not based in the U.S. They are not under its jurisdiction.