This solid rocket motor has value, but ATK’s hope that NASA will use it as part of the Congressionally designed Space Launch System, what I call the program-formerly-called-Constellation, is probably a false hope. They might get a few years of funding from Congress, but the whole thing will die stillborn when the funding runs out.
Better that they packaged the motor as part of a private launch system and tried to get some commercial business with it.
Regardless, the video is fun to watch. Check it out.