Dukakis and the tank.
An excellent article on what is probably one of the worst photo-ops ever attempted by a political campaign. My one disagreement is how the article focuses on how silly Dukakis looked in the helmet. This wasn’t what made the photo-op a disaster. What really made it fail was how absurd it was for him to think that riding in a tank would make people forget his deep and longstanding opposition to the military. Watch the Reagan campaign’s response ad, which used the tank ride to point this out. This is what made the photo-op a failure.
An excellent article on what is probably one of the worst photo-ops ever attempted by a political campaign. My one disagreement is how the article focuses on how silly Dukakis looked in the helmet. This wasn’t what made the photo-op a disaster. What really made it fail was how absurd it was for him to think that riding in a tank would make people forget his deep and longstanding opposition to the military. Watch the Reagan campaign’s response ad, which used the tank ride to point this out. This is what made the photo-op a failure.