The North Face: eagerly promoting bigotry
and discrimination worldwide
They’re coming for you next: Mountain-climber John Talbot lost his job and his career as a projessional climber for the sports apparel company Outdoor Research because black mountain-climber, Manoah Ainuu, sponsored by a different sport gear company The North Face, used his Instagram account to slander and defame Talbot, accusing Talbot falsely of being a racist while threatening Ainuu with violence.
Worse, there was no evidence that Talbot ever did any such thing, a fact that Ainuu himself later admitted.
Talbot is now suing both Ainuu and North Face. You can read the lawsuit here [pdf], summarized as follows in the press release from the non-profit legal firm, America First Legal, that is representing Talbot.
As alleged in the complaint, Ainuu, a paid climber and brand ambassador for The North Face, used his large Instagram audience to communicate defamatory claims that Mr. Talbot had made racist comments to Ainuu and tried to assault him, all because Ainuu wanted to increase his fame and advance The North Face’s social justice mission, even if it meant maliciously destroying the reputation and career of Mr. Talbot, a man Ainuu had just met.
As further alleged, Ainuu communicated his defamatory claim repeatedly online and solicited others to republish them. Moreover, Ainuu repeatedly directed the defamatory statements to Mr. Talbot’s employer, a competitor of The North Face – actions which North Face’s Global Senior Athlete Coordinator endorsed.
Talbot alleges that as a result of Ainuu’s actions, done with the approval and for the benefit of The North Face, Mr. Talbot was fired from his job, even after Ainuu later admitted to Mr. Talbot’s employer that he did not say anything racist or offensive. Meanwhile, Ainuu has continued to operate as a paid climber and brand ambassador for The North Face.
Talbot remains unemployed. He is suing Ainuu and North Face for damages not less than $75,000, plus punitive damages and attorney’s costs.