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A private company tells the IAU to bug off about who has the power to name things in space!
Uwingu affirms the IAU’s right to create naming systems for astronomers But we know that the IAU has no purview—informal or official—to control popular naming of bodies in the sky or features on them, just as geographers have no purview to control people’s naming of features along hiking trails. People clearly enjoy connecting to the sky and having an input to common-use naming. We will continue to stand up for the public’s rights in this regard, and look forward to raising more grant funds for space researchers and educators this way.
The company also pointed out that even astronomers name things without the IAU’s approval.