Conscious Choice cover

From the press release: In this ground-breaking new history of early America, historian Robert Zimmerman not only exposes the lie behind The New York Times 1619 Project that falsely claims slavery is central to the history of the United States, he also provides profound lessons about the nature of human societies, lessons important for Americans today as well as for all future settlers on Mars and elsewhere in space.

Conscious Choice: The origins of slavery in America and why it matters today and for our future in outer space, is a riveting page-turning story that documents how slavery slowly became pervasive in the southern British colonies of North America, colonies founded by a people and culture that not only did not allow slavery but in every way were hostile to the practice.  
Conscious Choice does more however. In telling the tragic history of the Virginia colony and the rise of slavery there, Zimmerman lays out the proper path for creating healthy societies in places like the Moon and Mars.


“Zimmerman’s ground-breaking history provides every future generation the basic framework for establishing new societies on other worlds. We would be wise to heed what he says.” —Robert Zubrin, founder of founder of the Mars Society.


Available everywhere for $3.99 (before discount) at Amazon, Barnes & Noble, and all ebook vendors, or direct from the ebook publisher, ebookit. And if you buy it from ebookit you don't support the big tech companies and I get a bigger cut much sooner.

Bezos sells another $1.8 billion in Amazon stock

Capitalism in space? Jeff Bezos last night sold just under a million shares of his Amazon stock, earning in cash an estimated $1.8 billion.

Unlike a similar sale of stock by Bezos last April, there is no statement from Bezos about what he intends to use the money for. Then Bezos made it clear that he intended to periodically sell his stock to raise money for Blue Origin and its various space ventures. Today’s sale was the third since he said this, with total earnings from all three sales totaling about $4 billion, and all are likely aimed at funding that space company.

I might have increasing concerns about Blue Origin because of what appears to be a stalled rollout of New Shepard and New Glenn, but with deep pockets such as this, it would be surprising if the company fails to achieve its goals.


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  • Nibor

    Do we witness in the case of Bezos the transformation of a billionaire into a millionaire as a result of space obsession ?

  • Nibor

    Do we witness in the case of Bezos the transformation of a billionaire into a millionaire as a result of space obsession ?

  • Nibor

    Do we witness in the case of Bezos the transformation of a billionaire into a millionaire as a result of space obsession ?

  • Wodun

    Nibor brings up the old joke, how do you make a million dollars launching rockets? Start with a billion dollars…

    Bezos has his new, lady friend to take care of. A couple hundred million probably headed that way.

  • Diane Wilson

    Some hobbies are more expensive than others.

  • Col Beausabre

    “The only difference between men and boys is the price of their toys”

    Ya, know, despite any foolishness we may see, it’s his money. If he wants to blow on fast cars, fast horses and fast women, a failing space company or even to make a pile of $100 bills, dose it with gasoline and set it alight, he’s got every right.

    ” …with deep pockets such as this, it would be surprising if the company fails to achieve its goals.”

    Bob, I’m asking this seriously, I forget (or never knew), just what are its goals?

  • Col Beausabre: At first it looked like Bezos wanted to make money from space, with New Shepard and New Glenn. Then he seemed to shift to a desire to provide services for the government, military and civilian.

    More recently, I’m not sure. He talks publicly a lot about getting civilization into space to save the Earth, but how he intends to do this is now unclear.

  • Edward

    I have mentioned before that there is a difference in philosophies between Blue Origin and SpaceX. SpaceX depends upon rapid development, because it does not have the deep pockets of NASA or of Bezos; SpaceX has a sense of urgency with its projects, and it cancels anything that stops being seen as profitable or contributory (e.g. Falcon 1, Falcon 5, unmanned Dragon to Mars as a lander/probe, and propulsive landing for Crewed Dragon). Blue Origin can afford to take its time developing a project, just as NASA has not been urgent with SLS.

    In an ironic way, a lack of resources became a SpaceX strength. An abundance of resources has resulted in a lack of urgency at Blue Origin, slowing the rate of development.

    Col Beausabre asked: “Bob, I’m asking this seriously, I forget (or never knew), just what are its goals?

    Bezos has made clear that he wants to get people back onto the Moon.

    This is a goal similar to Musk’s desire to get people onto Mars. There has been much debate as to which goal we should do first (by “we” people have meant NASA), but it is clear that this has been a moot debate for several years. We have people — or companies — with the desire and means to do each one, so my view on this is that we are now in a race between two private firms, not governments, to see which goal we achieve first (by “we” I mean free market capitalists — capitalism in space).

  • MDN

    The only thing more expensive than marriage is divorce, so perhaps that has something to do with this sale not being publicly explained.

    I don’t knock someone whose lifestyle I aspire to though, so no criticism from me : )

  • Scott M.

    Has there been any indication as to why New Shepard (in particular) has been so stalled in development? I could see an unforeseen problem w/ the BE-4 slowing down New Glenn, but NS seems to be working well.

    Why does it have such a lackadaisical launch schedule?

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