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He must be reading BtB! Elon Musk today revealed new names for the two stages of his Big Falcon Rocket rocket, Super Heavy for the reusable first stage and Starship for the reusable orbiting second stage.
These are much more inspiring and saleable names. They also do not preclude SpaceX from giving each individual Super Heavy and Starship their own names as well, since these names apply to the class of rocket, not the ships themselves.