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I am now in the third week of my annual February birthday fund-raising drive. The first two weeks were good, but not record-setting.


There are still two weeks left in this campaign however. If you have been a regular reader and a fan of my work and have not yet donated or subscribed, please consider doing so. I take no ads, I keep the website clean from pop-ups and annoying demands (most of the time). Thus, I depend entirely on my readers to support me. Though this means I am sacrificing some income, it also means that I remain entirely independent from outside pressure. By depending solely on donations and subscriptions from my readers, no one can threaten me with censorship. You don't like what I write, you can simply go elsewhere.


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Pushback: Macy’s sued for its illegal discriminatory hiring policies

Banned at Macy's
Banned at Macy’s

Bring a gun to a knife fight: The pro-bono non-profit legal firm America’s First Legal (AFL) has filed a federal civil rights complaint against Macy’s for its blatantly illegal diversity and inclusion policies that required hiring quotas bases solely on race.

You can read the complaint here [pdf]. AFL’s letter to Macy’s announcing the complaint is here [pdf]. As noted in AFL’s press release:

In a 2019 press release entitled “Bold Vision To Advance Diversity and Inclusion and Ensure The Company Reflects The Diversity Of The Customers and Communities Served,” Macy’s details its five-point plan with specific directives focused on achieving greater diversity for all aspects of the company’s business model.

The plan explicitly instructs Macy’s management to “[a]chieve more ethnic diversity by 2025 at senior director level and above, with a goal of 30 percent,” as well as to initiate a “12-month program designed to strengthen leadership skills for a selected group of top-talent managers and directors of Black/African-American, Hispanic-Latinx, Native American and Asian descent.” Quotas such as these are patently illegal under the law.

The language of that release is quite appalling. It makes it clear throughout that Macy’s was establishing a firm 30% quota, requiring managers to favor certain races in hiring, thus violating the intent and language of numerous civil rights laws. It also required Macy’s advertising to have 50% of all actors in their commercials be minorities, which is not only illegal, it does not even closely reflect the actual racial population breakdown of the United States. Finally, it also demanded that at least 5% of its suppliers be minorities as well. To do the latter the company intended to favor “suppliers that are more ethnically diverse, women-, veteran- and LGBTQ-owned businesses.”

AFL noted also that Macy’s further stated its determination to follow these illegal policies in a 2022 report [pdf], where it made it a goal of the company to “embed diversity, inclusion, and equity into how we think, act, and operate.”

In other words, Macy’s wants to enforce its own Jim Crow laws, designed to discriminate this time against whites and men. The company also appeared to consider itself above the law, able to willy-nilly ignore the many state and federal civil rights laws that forbid such racial discrimination.

Based on the June Supreme Court ruling [pdf] outlawing similar discriminatory admissions policies at universities, it appears Macy’s racist policies stand on very weak ground. If this case moves to the courts the company will have a hard time winning.

Furthermore, this policy also puts Macy’s board of directors on even weaker ground, subject to lawsuits for their breaches of their fiduciary duty. A company that hires unqualified people, merely because of their race, not only cannot function as it should (thus likely losing money and stockholder value), it risks costing the company serious penalties for violating the law.

Finally, there is the threat of a loss of business. Americans are increasing losing patience with these racist “Diversity, Equity, and Inclusion” policies based on critical race theory. Businesses that follow them increasingly risk losing customers due to the bad publicity caused by such policies.

Whether Macy’s board of directors will heed these warnings and shift course is presently unknown. If it doesn’t however it would be wise for any shareholders out there to consider selling their stock now, before it begins the almost guaranteed long slide to bankruptcy that other woke companies (Disney, Gillette, Target) are experiencing elsewhere.

Genesis cover

On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.

The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.

The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.

"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News


  • Unfortunately, the Democrat party social engineering D.E.I. agenda and its immediate accelerated hard push implementation is illegal, it is racist, and it actively promotes segregation. And it in turn it teaches, justifies and promotes antisemitism. Which in turn justifies and promotes violence and atrocities in the minds of young people.

    I would say under normal conditions (whatever they are) that in time this entire issue would come through its natural cycle and balance resolve itself. But that by their stated agenda is impossible.

    And of course, it can be nothing else because it is backwards and is a dark (no pun intended) solutions based in retribution and not progress must come to violence.

    People can be racist, and that is in many instances taught. The only solution in real terms is the teaching of mutual respect. If you want to continue to be racist, then so be it.

    BUT, you must have and teach mutual respect.

    Be as racist in your mind as you see fit but do not manifest it and become a monster.

    And that IMO is the only way forward, and the agenda is not for one second about that.

    That is a problem.

    Retribution and racism are not the solutions to racism or real or perceived injustices of the past.

    But in the end a solution is not what they really seek.

    They seek destruction, and that in the end is what they really intend. That is not acceptable in America, and I do not care how many illegals you flood into the country, we must never bend to such base emotions.

    The radical Left philosophy in America and the world is a mental illness not a solution.

  • Cotour

    This is a part of the solution, adult language involved:

  • David Longfellow

    Macy’s advertising behavior is widespread. White males are either total absent in today’s commercials are either completely absent or are presented as buffoons.
    Don’t think we haven’t noticed and are adjusting our purchasing appropriately.

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