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Capitalism in space: Faced with stiff competition from both other smallsat rocket companies as well as the big players like SpaceX, Rocket Lab has announced that they are going to try to recover the first stages of their Electron rocket for later reuse.
Their plan is to use the atmosphere and parachutes to slow the stage down as it returns to Earth, and then have a helicopter snag it and land it on a ship.
They had looked into the idea of vertically landing it, like SpaceX does with its Falcon 9, but found it would make their rocket to big and expensive.
This plan is not as radical as it sounds. The Air Force did something similar for almost a decade in the 1960s to recover film from its surveillance satellites.