Conscious Choice cover

From the press release: In this ground-breaking new history of early America, historian Robert Zimmerman not only exposes the lie behind The New York Times 1619 Project that falsely claims slavery is central to the history of the United States, he also provides profound lessons about the nature of human societies, lessons important for Americans today as well as for all future settlers on Mars and elsewhere in space.

Conscious Choice: The origins of slavery in America and why it matters today and for our future in outer space, is a riveting page-turning story that documents how slavery slowly became pervasive in the southern British colonies of North America, colonies founded by a people and culture that not only did not allow slavery but in every way were hostile to the practice.  
Conscious Choice does more however. In telling the tragic history of the Virginia colony and the rise of slavery there, Zimmerman lays out the proper path for creating healthy societies in places like the Moon and Mars.


“Zimmerman’s ground-breaking history provides every future generation the basic framework for establishing new societies on other worlds. We would be wise to heed what he says.” —Robert Zubrin, founder of founder of the Mars Society.


Available everywhere for $3.99 (before discount) at Amazon, Barnes & Noble, and all ebook vendors, or direct from the ebook publisher, ebookit. And if you buy it from ebookit you don't support the big tech companies and I get a bigger cut much sooner.

The 17 equations that changed the world

Link here.

I sometimes think that the reason Einstein’s equation, E=MC (squared), is so memorable is that in English the sound of the equation, when spoken, has a poetic rhythm to it.


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  • wayne

    Very interesting list!
    –pleased to know I am somewhat familiar with all of them, except the Shannon’s Information Theory equation.

    Referencing the Black–Scholes pricing equation— tying it to modern day financial “derivatives” is technically correct, but it is more accurately “famous” for determining the value of Options, which decay in price to zero, as they approach their exercise date.
    [“option,” the right but not the obligation, to purchase or sell something at a future date]
    –Also credited with being a fundamental concept underlying what morphed into “portfolio insurance.” [key aspect of which is there has to be sufficient numbers of people on the opposite end of any trade, or the “insurance” fails during high & sustained volatility.]

  • Nick P


    Black-Scholes determines the theoretical ‘premium value’ of the option, not the total value which may include intrinsic value as well.

  • wayne

    Nick P:
    Thanks, it’s been a long time since I had any finance-classes!

    tangent– what’s the equation tying together energy, frequency & wavelength? (if I’m asking that anywhere nearly correctly.)
    You can substitute that into the “e” of e=mc(squared). (That’s about as ‘deep’ with the Maths that I can handle! Always impressed with people that can handle this sort of symbolic logic, Physics or Finance—“fascinating.”)

  • Cotour

    I think that someone is formulating a new 18th equation that applies to politics and economics.

    (CH) Divided by (T) X’s [Balls / Leverage Constant] = EE (Economic Equilibrium)

    Although not yet president someone is already negotiating with China, and they are paying attention.

  • Phill O

    Too bad biologists have never learned the second law of thermo-

  • wayne

    Phill O:

    “The law that entropy always increases, holds, I think, the supreme position among the laws of Nature. If someone points out to you that your pet theory of the Universe is in disagreement with Maxwell’s equations — then so much the worse for Maxwell’s equations. If it is found to be contradicted by observation — well, these experimentalists do bungle things sometimes. But if your theory is found to be against the second law of thermodynamics I can give you no hope; there is nothing for it but to collapse in deepest humiliation.”
    -Arthur Eddington

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