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Several companies like SpaceX’s Falcon 9, Russia’s Proton ULA, and Arianespace are big names in the space but ISRO’s Antrix provides competitive rates for commercial launches. ISRO, that has now become a specialist in launching satellites, cost a third of SpaceX launches. The low rates are probably because of ISRO’s location while its Indian engineers earn a fraction of the salaries that engineers would command in foreign countries. [emphasis mine]
If India does charge in the range of $20 to $30 million per launch they are in a strong position to compete with SpaceX, even after it reduces its prices because of the use of used first stages.