Capitalism in space: The first test flight of World View’s stratospheric balloon has begun, carrying with it as well a KFC chicken sandwich.
The sandwich is scheduled to remain aloft for four days and maintain an altitude of about 50,000 to 80,000 feet (15,200 to 24,400 meters). During the flight, which is serving as an advertising campaign for Kentucky Fried Chicken (KFC), the company will execute various activities to engage the public over social media, including a coupon drop, in which a coupon will literally be dropped from the balloon down to Earth. “The team on the ground here is justifiably celebrating as they watch their months of hard work pay off,” the video announcer said. “This is the greatest achievement in chicken sandwich space travel history. In all my years in this business I’ve certainly never seen anything like it. What a time to be alive.”
The Zinger-1 mission will serve as a test flight for World View, which aims to make stratospheric balloons that can remain in flight for months at a time. The flight is scheduled to be the first “extended-duration development flight of [World View’s] high-altitude Stratollite vehicle,” according to a statement from the company.
The chicken sandwich stuff is pure pr, and completely silly. It helped pay for the mission, however, which is not so silly.
From the press release: From the moment he is handed a possibility of making the first alien contact, Saunders Maxwell decides he will do it, even if doing so takes him through hell and back.
Unfortunately, that is exactly where that journey takes him.
The vision that Zimmerman paints of vibrant human colonies on the Moon, Mars, the asteroids, and beyond, indomitably fighting the harsh lifeless environment of space to build new societies, captures perfectly the emerging space race we see today.
He also captures in Pioneer the heart of the human spirit, willing to push forward no matter the odds, no matter the cost. It is that spirit that will make the exploration of the heavens possible, forever, into the never-ending future.
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