Russia cuts Proton price to match SpaceX
Capitalism in space: Dmitry Rogozin, the head of Roscosmos, yesterday said that Russia will cut costs so that the price they charge for a Proton launch will match SpaceX.
Russia is struggling to regain its Proton customer base after the launch failures of the past few years. I don’t think matching SpaceX’s prices will do it. Right now satellite companies view them as offering a less reliable product, and until they can prove this impression false they need to offer their rocket for even less that SpaceX.
This is in fact what SpaceX did at the beginning. Its rockets were untested and thus risky to use. To compensate they offered a cheaper way to space. Now Russia has to do the same, or the business will continue to go to others. I wonder if Rogozin understands this.
Capitalism in space: Dmitry Rogozin, the head of Roscosmos, yesterday said that Russia will cut costs so that the price they charge for a Proton launch will match SpaceX.
Russia is struggling to regain its Proton customer base after the launch failures of the past few years. I don’t think matching SpaceX’s prices will do it. Right now satellite companies view them as offering a less reliable product, and until they can prove this impression false they need to offer their rocket for even less that SpaceX.
This is in fact what SpaceX did at the beginning. Its rockets were untested and thus risky to use. To compensate they offered a cheaper way to space. Now Russia has to do the same, or the business will continue to go to others. I wonder if Rogozin understands this.
