Tag: Cuckoo for Cocoa Puffs

A Harvard scientist used a random text generator to create a fake science paper entitled “Cuckoo for Cocoa Puffs?” and was able to get it accepted at 17 journals. [Note: the link includes an auto-download of the pdf of the scientist’s fake paper.]

Shrime decided to see how easy it would be to publish an article. So he made one up. Like, he literally made one up. He did it using www.randomtextgenerator.com. The article is entitled “Cuckoo for Cocoa Puffs?” and its authors are the venerable Pinkerton A. LeBrain and Orson Welles. The subtitle reads: “The surgical and neoplastic role of cacao extract in breakfast cereals.” Shrime submitted it to 37 journals over two weeks and, so far, 17 of them have accepted it. (They have not “published” it, but say they will as soon as Shrime pays the $500. This is often referred to as a “processing fee.” Shrime has no plans to pay them.) Several have already typeset it and given him reviews, as you can see at the end of this article. One publication says his methods are “novel and innovative”!. But when Shrime looked up the physical locations of these publications, he discovered that many had very suspicious addresses; one was actually inside a strip club.

Essentially, these fake journals are scams to get $500 from scientists, generally from third world countries who can’t get their papers published in the bigger first world journals. (What does that tell us about those bigger first world journals?)

The best line of the article however was this: “Many of these publications sound legitimate. To someone who is not well-versed in a particular subfield of medicine—a journalist, for instance—it would be easy to mistake them for valid sources.” [emphasis mine] It seems to me that if you are a journalist writing about a particular field, you should be reasonably educated on that field and be able to spot a fake journal. I certainly can. That it is assumed that mainstream journalists who report on medicine cannot speaks volumes about the quality of the field.