The cosmetics giant will pay $17,500 per hour for the astronauts to take photos of their serum in space. Coincidentally — or not — the Space Station orbits the earth at 17,500 miles per hour.
The International Space Station is an orbiting laboratory for scientific research, but it’s the photo ops and viral videos that capture the public’s imagination.
Estée Lauder will get video and photos of their out-of-this-world product in the most photographed spot on the space station — the Cupola. The photos are not to be used in print or television advertising, but instead on social media, according to NASA. The astronauts won’t be using the product or be featured in the pictures.
The article also notes that NASA is dedicating 5% of astronaut time to commercial activities. Sooner or later I think NASA is also going to have to start paying their astronauts for this work. They deserve their share of the proceeds.