Capitalism in space: It now appears that NASA is charging Estee Lauder $17,500 per hour for filming the perfume that was just brought to ISS on the most recent Cygnus freighter.
The cosmetics giant will pay $17,500 per hour for the astronauts to take photos of their serum in space. Coincidentally — or not — the Space Station orbits the earth at 17,500 miles per hour.
The International Space Station is an orbiting laboratory for scientific research, but it’s the photo ops and viral videos that capture the public’s imagination.
Estée Lauder will get video and photos of their out-of-this-world product in the most photographed spot on the space station — the Cupola. The photos are not to be used in print or television advertising, but instead on social media, according to NASA. The astronauts won’t be using the product or be featured in the pictures.
The article also notes that NASA is dedicating 5% of astronaut time to commercial activities. Sooner or later I think NASA is also going to have to start paying their astronauts for this work. They deserve their share of the proceeds.
From the press release: From the moment he is handed a possibility of making the first alien contact, Saunders Maxwell decides he will do it, even if doing so takes him through hell and back.
Unfortunately, that is exactly where that journey takes him.
The vision that Zimmerman paints of vibrant human colonies on the Moon, Mars, the asteroids, and beyond, indomitably fighting the harsh lifeless environment of space to build new societies, captures perfectly the emerging space race we see today.
He also captures in Pioneer the heart of the human spirit, willing to push forward no matter the odds, no matter the cost. It is that spirit that will make the exploration of the heavens possible, forever, into the never-ending future.
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