NASA charging Estee Lauder $17,500 per hour for filming its perfume on ISS
Capitalism in space: It now appears that NASA is charging Estee Lauder $17,500 per hour for filming the perfume that was just brought to ISS on the most recent Cygnus freighter.
The cosmetics giant will pay $17,500 per hour for the astronauts to take photos of their serum in space. Coincidentally — or not — the Space Station orbits the earth at 17,500 miles per hour.
The International Space Station is an orbiting laboratory for scientific research, but it’s the photo ops and viral videos that capture the public’s imagination.
Estée Lauder will get video and photos of their out-of-this-world product in the most photographed spot on the space station — the Cupola. The photos are not to be used in print or television advertising, but instead on social media, according to NASA. The astronauts won’t be using the product or be featured in the pictures.
The article also notes that NASA is dedicating 5% of astronaut time to commercial activities. Sooner or later I think NASA is also going to have to start paying their astronauts for this work. They deserve their share of the proceeds.
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Capitalism in space: It now appears that NASA is charging Estee Lauder $17,500 per hour for filming the perfume that was just brought to ISS on the most recent Cygnus freighter.
The cosmetics giant will pay $17,500 per hour for the astronauts to take photos of their serum in space. Coincidentally — or not — the Space Station orbits the earth at 17,500 miles per hour.
The International Space Station is an orbiting laboratory for scientific research, but it’s the photo ops and viral videos that capture the public’s imagination.
Estée Lauder will get video and photos of their out-of-this-world product in the most photographed spot on the space station — the Cupola. The photos are not to be used in print or television advertising, but instead on social media, according to NASA. The astronauts won’t be using the product or be featured in the pictures.
The article also notes that NASA is dedicating 5% of astronaut time to commercial activities. Sooner or later I think NASA is also going to have to start paying their astronauts for this work. They deserve their share of the proceeds.
Please consider donating to Behind the Black, by giving either a one-time contribution or a regular subscription, as outlined in the tip jar below. Your support will allow me to continue covering science and culture as I have for the past twenty years, independent and free from any outside influence.
Regular readers can support Behind The Black with a contribution via paypal:
If Paypal doesn't work for you, you can support Behind The Black directly by sending your donation by check, payable to Robert Zimmerman, to
Behind The Black
c/o Robert Zimmerman
P.O.Box 1262
Cortaro, AZ 85652
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