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Today’s blacklisted Americans: McDonald’s aggressively discriminating against white men

They’re coming for you next: McDonald’s has now established policies that will require firm statistical hiring quotas for its top management jobs aimed at discriminating against white men and favoring minorities, regardless of qualifications.

A press release on the McDonald’s website says that part of the bonuses awarded to top company executives will be based upon their efforts to hire women and what the company terms “historically underrepresented groups” for top corporate positions.

“Beginning in 2021, the Company is incorporating quantitative human capital management-related metrics to annual incentive compensation for its Executive Vice Presidents,” the company said. “In addition to the Company’s financial performance, executives will be measured on their ability to champion our core values, improve representation within leadership roles for both women and historically underrepresented groups, and create a strong culture of inclusion within the Company,” the company said.

Other reports indicate that an executive’s annual bonuses could be penalized by as much as 15% if he or she fails to meet these goals.

In other words, if you don’t favor women and minorities in your promotions and hiring, discriminating specifically against white men merely because of their sex and race, your bonuses will be reduced.

Nor is this policy of racial discrimination limited to the company’s top management.

The company’s diversity website notes that in America, 70 percent of those hired in 2019 were women (54 percent) or minorities (33 percent).

The company was even more focused on non-white, non-male applicants through its University program in 2019–2020, with 81 percent of those admitted being women or minorities.

All of these policies are 100% illegal based on all of the civil rights laws passed in the past half century. Period. The law forbids you to consider race, religion, creed, or sex in your hiring and promotion practices.

No matter. When it comes to oppressing some races and sexes the law no longer matters. What matters is punishing today’s innocent generation for the sins of long dead past generations.

So, remember this the next time you stop for a hamburger. Your money will be supporting an inherently racist company which determines who it will hire and promote not by their talent, skills, and performance, but by their race and sex. According to McDonald’s the quality of a person’s character be damned!

Conscious Choice cover

Now available in hardback and paperback as well as ebook!


From the press release: In this ground-breaking new history of early America, historian Robert Zimmerman not only exposes the lie behind The New York Times 1619 Project that falsely claims slavery is central to the history of the United States, he also provides profound lessons about the nature of human societies, lessons important for Americans today as well as for all future settlers on Mars and elsewhere in space.

Conscious Choice: The origins of slavery in America and why it matters today and for our future in outer space, is a riveting page-turning story that documents how slavery slowly became pervasive in the southern British colonies of North America, colonies founded by a people and culture that not only did not allow slavery but in every way were hostile to the practice.  
Conscious Choice does more however. In telling the tragic history of the Virginia colony and the rise of slavery there, Zimmerman lays out the proper path for creating healthy societies in places like the Moon and Mars.


“Zimmerman’s ground-breaking history provides every future generation the basic framework for establishing new societies on other worlds. We would be wise to heed what he says.” —Robert Zubrin, founder of founder of the Mars Society.


All editions are available at Amazon, Barnes & Noble, and all book vendors, with the ebook priced at $5.99 before discount. The ebook can also be purchased direct from my ebook publisher, ebookit, in which case you don't support the big tech companies and I get a bigger cut much sooner.


Autographed printed copies are also available at discount directly from me (hardback $24.95; paperback $14.95; Shipping cost for either: $5.00). Just email me at zimmerman @ nasw dot org.


  • V-Man

    I stopped eating at McD a long time ago — when they turned the best fries in the world into something akin to cardboard.

    I did visit one back in 2015 during a business trip, as it was the only place open late and my coworkers were hungry. Both the nuggets and burgers were mush, tasteless lumps. How they stay in business is beyond me.

  • Gary

    Many companies are doing the math when deciding on their hiring policies. The math that I’m alluding to isn’t the quota, which will be further complicated should they want to hire more females, but can’t use male/female disqualifiers/qualifiers. The determination involves which aggreived parties are judged to be more likely to win their legal actions.

  • Col Beausabre

    I’ve always liked the Whopper of the Big Mac – now it has an buying incentive besides taste.

  • Kyle

    Introducing the New McRacist Sandwich

  • Tom Biggar

    If McDonalds is awarding a franchise, will it pass over the financially qualified white applicant and award it to a financially unqualified POC applicant?

  • Phill O

    Another reason not to eat there.

  • Mitch S.

    Sure, let McD’s management go “full woke”, see what it gets them.
    Hire a bunch of less qualified people to meet race/gender quotas (BTW, can’t be discriminating against gay, lesbian, bi and trans…).
    That’ll work out.

    Then they’ll be other issues to address.
    Not just the question of using a white sauce on the Big Mac (“Mac”, kinda male-centric isn’t it?).
    But the big problem that McD’s restaurants in underprivileged neighborhoods are assaulting people of color with unhealthy stuff passed off as “food”. Surely part of White America’s plan to oppress and kill the brown peoples.
    There needs to be major changes.
    And reparations. Especially reparations.

  • Alton

    Ah! The Wokeness score!
    OR where not to eat or buy:
    Coke- Cola and their 500 brands
    finally a good use for Wikipedia!
    Mcdonald s


  • Chris

    There is a word for these practices (statistical hiring quotas …etc) and we need to SCREAM it when we see it!

    The word is RACIST and that is what this policy is; plain and simple by definition.

  • David K

    McDonalds is mostly a real estate holding company right now. They will automate most of their employees sooner rather than later. They are only playing this game because they think that having a nice looking executive team photo will help them avoid the bad press that is soon to come from all those layoffs.

  • Alex Andrite

    “In-N-Out” Burgers !
    They even have a “secret menu”, which you will have to find it yourself.
    (Animal Style Fries) shhh….. (Extra toasted buns) shhh ….
    and more …..

    West Coast and growing eastward, NV, AZ, TX ….

    The Best !!

  • James Street

    Chick-fil-A, In-N-Out Burger, Jack in the Box, and Carl’s Jr. are conservative companies.

  • Cornfed

    I would love to boycott McDonalds to show my displeasures, but since I can’t remember the last time I ate there, I don’t suppose they’ll notice my absence.

  • Phill O

    James Street What about Sonic

    McD took the fast out of fast food some 40 years ago.

  • Sandra Larson Gonzales

    Chick-fil-A is no longer a conservative company unfortunately

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