Scientists decide propaganda and commercials are better than good research results
The on-going dark age: In a new study scientists have discovered that — instead of depending on hard research that is repeatedly confirmed by others — if they simply use a trusted spokesman in commercials promoting their work they can get people to accept their conclusions, at face value.
This momentous discovery occurred when some researchers decided to find out if putting Trump in a 30-second commercial asking people to get the COVID jab would encourage them to do so. This is what the test learned:
A creative effort to use former President Donald Trump to persuade people to get a COVID-19 vaccine shot appears to have paid off. An online advertisement created by a team of political scientists and economists that featured Trump recommending COVID-19 shots led to increased uptake of the vaccines in U.S. counties that had low vaccination rates, concludes a new analysis.
“We were so thrilled,” says Marc Hetherington, a political scientist at the University of North Carolina, Chapel Hill, who helped create the ad and co-authored the study. “How often do political scientists and economists do anything that helps the world? The answer is, like, 0% of the time.”
…The results highlight that “health communication needs to come from trusted messengers and to meet people where they are,” says behavioral scientist Katherine Milkman of the University of Pennsylvania, who was not involved in the study. [emphasis mine]
Hetherington’s highlighted quote was intended to imply that this research proved that political scientists and economists sometimes do do something that helps the world. I think it only proves that they never do.
Using advertising to sell a scientific conclusion is without doubt the most corrupt and idiotic method for selling a scientist’s work. It only proves the work itself, in this case the COVID shots, have questionable aspects that need propaganda to convince people of their value.
Other quotes from different scientists at the link also illustrate how divorced from actual research and data these scientists are. To their minds, the doubt that many people have of the COVID shots can only be attributed to an “antivaccine ecosystem” touting its own political agenda. The extensive research and data that suggests the shots carry risks while appearing possibly useless is either ignored by these scientists, or they are willfully ignorant of it.
The on-going dark age: In a new study scientists have discovered that — instead of depending on hard research that is repeatedly confirmed by others — if they simply use a trusted spokesman in commercials promoting their work they can get people to accept their conclusions, at face value.
This momentous discovery occurred when some researchers decided to find out if putting Trump in a 30-second commercial asking people to get the COVID jab would encourage them to do so. This is what the test learned:
A creative effort to use former President Donald Trump to persuade people to get a COVID-19 vaccine shot appears to have paid off. An online advertisement created by a team of political scientists and economists that featured Trump recommending COVID-19 shots led to increased uptake of the vaccines in U.S. counties that had low vaccination rates, concludes a new analysis.
“We were so thrilled,” says Marc Hetherington, a political scientist at the University of North Carolina, Chapel Hill, who helped create the ad and co-authored the study. “How often do political scientists and economists do anything that helps the world? The answer is, like, 0% of the time.”
…The results highlight that “health communication needs to come from trusted messengers and to meet people where they are,” says behavioral scientist Katherine Milkman of the University of Pennsylvania, who was not involved in the study. [emphasis mine]
Hetherington’s highlighted quote was intended to imply that this research proved that political scientists and economists sometimes do do something that helps the world. I think it only proves that they never do.
Using advertising to sell a scientific conclusion is without doubt the most corrupt and idiotic method for selling a scientist’s work. It only proves the work itself, in this case the COVID shots, have questionable aspects that need propaganda to convince people of their value.
Other quotes from different scientists at the link also illustrate how divorced from actual research and data these scientists are. To their minds, the doubt that many people have of the COVID shots can only be attributed to an “antivaccine ecosystem” touting its own political agenda. The extensive research and data that suggests the shots carry risks while appearing possibly useless is either ignored by these scientists, or they are willfully ignorant of it.
