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Shake-up in SpaceX’s Starlink satellite division

Capitalism in space: It appears that Elon Musk has done a major shake-up in SpaceX’s Starlink satellite division, firing a number of managers because he was unsatisfied with the slow pace of development.

The management shakeup followed in-fighting over pressure from Musk to speed up satellite testing schedules, one of the sources said. SpaceX’s Behrend offered no comment on the matter.

Culture was also a challenge for recent hires, a second source said. A number of the managers had been hired from nearby technology giant Microsoft, where workers were more accustomed to longer development schedules than Musk’s famously short deadlines. Another senior manager that left SpaceX was Kim Schulze, who was previously a development manager at Microsoft, one of the people said. Schulze did not respond to a request for comment.

“Rajeev wanted three more iterations of test satellites,” one of the sources said. “Elon thinks we can do the job with cheaper and simpler satellites, sooner.”

A billionaire and Chief Executive Officer of Tesla Inc, Musk is known for ambitious projects ranging from auto electrification and rocket-building to high-speed transit tunnels.

Musk’s desire for speed here actually makes very good economic sense. There are other companies developing similar internet satellite constellations, and if SpaceX’s launches late they will likely lose a significant market share.

His concern about the slow pace seems to me also justified. This technology, while cutting edge, shouldn’t require as much testing and prototype work as it appears the fired managers wanted. Better to get something working and launched and making money, introducing upgrades as you go, as SpaceX has done so successfully with its Falcon 9 rocket.

Genesis cover

On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.

 

The print edition can be purchased at Amazon. from any other book seller, or direct from my ebook publisher, ebookit. The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.


The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.
 

"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News

One comment

  • Dick Eagleson

    It’s a genuine pity Mr. Musk and President Trump are at odds about global warming. In many ways, they are quite similar. Both, for instance, have been targets of organized media campaigns to portray them as mercurial and unhinged in the hope of securing their ouster from their respective positions.

    Another similarity seems to be their general approach to hiring and firing. Musk has previously fired a lot of top managers at Tesla who proved inadequate to their jobs. Tesla’s production and financial results for the quarter just closed would seem to vindicate this approach which was widely denounced while it was going on using much the same terminology as has been thrown at the Trump White House – e.g., chaos, revolving door, turbulence, etc.

    Both men seem to have a policy about subordinates that was perhaps best expressed by the formidable Lt. Rasczak in the film Starship Troopers – “The job is yours until you’re either killed or I find somebody better.”

    At SpaceX, managerial drama has been comparatively minimal as Musk was very perspicacious in assembling his “Three Musketeers” – Shotwell, Mueller and Koenigsmann – right at the start. Let us hope the high-level ass-kickings recently administered at the Starlink offices in Seattle will prove as tonic as the ones at Tesla seem to have been.

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