Blue Origin determines New Shepard ticket prices by who you are and what you can pay
From the first commercial launch of Blue Origin’s suborbital New Shepard spacecraft in 2021, the company has refused to reveal what its standard price is for a ticket.
Now, after five flights and fourteen passengers, one journalist has determined that the company does not appear to have a standard price, but instead determines its prices depending on who you are and what you can pay.
Blue Origin doesn’t advertise price information on its flight reservation page. Passengers say they have paid from zero to nearly $30 million. Industry insiders say Blue Origin’s ticket price is tailored to individual passengers based on a variety of factors.
“It’s not about money; it’s about who you are, your social capital, whether you align with their launch purposes. It’s kind of a package deal,” said Roman Chiporukha, cofounder of SpaceVIP, a platform that helps the wealthy book space trips, including Blue Origin’s. Blue Origin declined to discuss its pricing strategy. [emphasis mine]
How very socialist of Blue Origin, to treat people differently depending on such factors. Under this policy, people have paid from zero to $28 million per ticket.
The ticket policy itself is not illegal — as long as the price differences are not related to race, ethnicity, sex, or religion. It is just unseemly to consider a person’s wealth and status in determining a price.
From the first commercial launch of Blue Origin’s suborbital New Shepard spacecraft in 2021, the company has refused to reveal what its standard price is for a ticket.
Now, after five flights and fourteen passengers, one journalist has determined that the company does not appear to have a standard price, but instead determines its prices depending on who you are and what you can pay.
Blue Origin doesn’t advertise price information on its flight reservation page. Passengers say they have paid from zero to nearly $30 million. Industry insiders say Blue Origin’s ticket price is tailored to individual passengers based on a variety of factors.
“It’s not about money; it’s about who you are, your social capital, whether you align with their launch purposes. It’s kind of a package deal,” said Roman Chiporukha, cofounder of SpaceVIP, a platform that helps the wealthy book space trips, including Blue Origin’s. Blue Origin declined to discuss its pricing strategy. [emphasis mine]
How very socialist of Blue Origin, to treat people differently depending on such factors. Under this policy, people have paid from zero to $28 million per ticket.
The ticket policy itself is not illegal — as long as the price differences are not related to race, ethnicity, sex, or religion. It is just unseemly to consider a person’s wealth and status in determining a price.