Blue Origin shuts down New Shepard suborbital tourist flights
Blue Origin yesterday announced it is “pausing” the suborbital tourist flights of its New Shepard spacecraft for no less than two years.
Blue Origin today announced it will pause its New Shepard flights and shift resources to further accelerate development of the company’s human lunar capabilities. The decision reflects Blue Origin’s commitment to the nation’s goal of returning to the Moon and establishing a permanent, sustained lunar presence.
Those “lunar capabilites” not only include its lunar landers, both manned and unmanned, but its New Glenn rocket, which it wants to sell to NASA to use for these missions. Both need more attention. In addition, it could be the company’s CEO, David Limp, wants to allocate more resources to the company’s Orbital Reef space station proposal, which has been sitting dead in the water for the past year-plus. All these projects have been very slow to get out of the starting gate, partly because of the very leisurely culture that Blue Origin’s previous CEO installed, and partly because the company has put out too many projects it is not focusing well on finishing.
There is also likely a third reason: New Shepard was not making a profit. While the company has been flying it quite regularly in recent months, it does not appear it could ever recover its costs. Moreover, I suspect the demand for these short suborbital tourist flights has diminished with advent of orbital tourism and the soon-to-arrive multiple commercial space stations.
Blue Origin yesterday announced it is “pausing” the suborbital tourist flights of its New Shepard spacecraft for no less than two years.
Blue Origin today announced it will pause its New Shepard flights and shift resources to further accelerate development of the company’s human lunar capabilities. The decision reflects Blue Origin’s commitment to the nation’s goal of returning to the Moon and establishing a permanent, sustained lunar presence.
Those “lunar capabilites” not only include its lunar landers, both manned and unmanned, but its New Glenn rocket, which it wants to sell to NASA to use for these missions. Both need more attention. In addition, it could be the company’s CEO, David Limp, wants to allocate more resources to the company’s Orbital Reef space station proposal, which has been sitting dead in the water for the past year-plus. All these projects have been very slow to get out of the starting gate, partly because of the very leisurely culture that Blue Origin’s previous CEO installed, and partly because the company has put out too many projects it is not focusing well on finishing.
There is also likely a third reason: New Shepard was not making a profit. While the company has been flying it quite regularly in recent months, it does not appear it could ever recover its costs. Moreover, I suspect the demand for these short suborbital tourist flights has diminished with advent of orbital tourism and the soon-to-arrive multiple commercial space stations.

