Conscious Choice cover

From the press release: In this ground-breaking new history of early America, historian Robert Zimmerman not only exposes the lie behind The New York Times 1619 Project that falsely claims slavery is central to the history of the United States, he also provides profound lessons about the nature of human societies, lessons important for Americans today as well as for all future settlers on Mars and elsewhere in space.

Conscious Choice: The origins of slavery in America and why it matters today and for our future in outer space, is a riveting page-turning story that documents how slavery slowly became pervasive in the southern British colonies of North America, colonies founded by a people and culture that not only did not allow slavery but in every way were hostile to the practice.  
Conscious Choice does more however. In telling the tragic history of the Virginia colony and the rise of slavery there, Zimmerman lays out the proper path for creating healthy societies in places like the Moon and Mars.


“Zimmerman’s ground-breaking history provides every future generation the basic framework for establishing new societies on other worlds. We would be wise to heed what he says.” —Robert Zubrin, founder of founder of the Mars Society.


Available everywhere for $3.99 (before discount) at Amazon, Barnes & Noble, and all ebook vendors, or direct from the ebook publisher, ebookit. And if you buy it from ebookit you don't support the big tech companies and I get a bigger cut much sooner.

Weather delays New Shepard’s Shatner launch one day

Capitalism in space: Because of high winds predicted for tomorrow, Blue Origin has delayed its next suborbital flight of New Shepard, carrying four private citizens including William Shatner, for one day to October 13th.

The launch is scheduled for 9:30 am (Eastern), with live coverage beginning at 8 am (Eastern) on Blue Origin’s website. Be warned, however. If you watch with the sound on you will likely have to listen to a lot of hype and blather from the company’s announcers, who routinely can’t keep their mouths shut and have to tell us over and over and over again how “spectacular” and “breath-taking” and “historic” this all is.

If they do pause in their hyperbole, however, listening to Shatner during the flight will likely be worth it. The man has wit and knows how to use it.


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  • Phill O

    Will the flight or vehicle be labeled The Enterprise?

  • mpthompson

    Space, the final frontier…

    He’s just got to say it once while floating in space.

  • Phill O: The vehicle already has a name, New Shepard.

  • Mark

    I hope Shatner, while weightless for 4 minutes and at 66 miles altitude, does not say ‘Beam me up, Scotty!’

    Contrary to what popular culture promotes, ‘Beam me up, Scotty! ‘ was never said in an episode of the TV series Star Trek or in Star Trek movies.

    So I don’t want him starting now.

    However Shatner could say ‘Beam me down, Elon!’.

  • Col Beausabre

    The hype machine has begun – ninety minutes on two TV channels. You;d think the other three people don’t exist and all Shatner has to do is flap his arms to go to space. TV has a term, “stunt casting” when a celebrity appears on an episode for no apparent reason except to juice ratings. I propose we call celeb flights like this whose purpose is just publicity “stunt missions” and the individuals as “stunt crew members”

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