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Interesting: The prime-time audiences for all four major networks dropped by double-digits in 2016,
The big four networks’ ratings are all down double-digit percentages for the fall season. Premiere week for new shows in September was down 12 percent compared to last year, and nothing has happened since to reverse the decline. The top-rated prime-time show in November was CBS’ “Big Bang Theory.” The audience size would have made that program the 79th-ranked show 40 years ago, trailing such losers as “Mr. Belvedere.” CBS’ top new offering, “Bull,” opened to moderate success this fall, but since has lost a fourth of its audience. Only “This is Us” on NBC seems to be holding its own among new shows.
Just as the Democratic Party’s obsession with leftwing, identity politics has driven middle America from that party, it appears that the leftwing, urban, coastal culture that dominates both that party and the television business has finally gotten so blatant and heavy-handed that it has driven that same middle America audience away from prime-time. The following quote from the article illustrates this point quite well:
The people producing television programs in Los Angeles and New York are disconnected from the conventional, regular people who live in the rest of the nation. It is increasingly difficult to get traditional people to watch bizarre, trashy and/or violent content that goes over just fine with the snooty, artiste elite in a network programming office. Those network snobs are basically programming shows based on their narrow world view, overlooking the values and interests of millions of people who need to be in the audience if network television is to survive.
Exhibit A for this distorted mindset is ABC’s “The Real O’Neal’s.” The program blatantly ridicules a Catholic family and Catholic practices. The program has attracted small audiences, but that hasn’t kept ABC from forging ahead with its cultural insults. An analysis by the Parents Television Council found the show has an instance of adult content every 43 seconds, more than half involving a 16-year-old character. Sensible Americans don’t consider crudeness and mockery of religion to be entertainment.
The article goes on to describe an additional show under development called “Holy Sh*t,” focused on “a struggling church and their edgy new pastor.” Boy, that’s really gonna resonant with the folks in Peoria.