KFC pays to put chicken sandwich on four day World View shakedown flight
Capitalism in space: A publicity stunt by Kentucky Fried Chicken to sell a new chicken sandwich will help pay for the the first long shakedown of World View’s Stratollite balloon.
For World View Enterprises, the flight is expected to serve as a four-day shakedown cruise for its “Stratollite” system, which could eventually send military and commercial imaging payloads to the edge of the atmosphere for months at a time. “When KFC first brought this to us, we had a good chuckle,” World View CEO Jane Poynter told reporters during a teleconference today. But then the Arizona-based company realized there could be a serious point behind the project. “If you can fly a chicken sandwich to the edge of space … you can fly really just about anything,” Poynter said.
Besides, the payment that KFC is providing for the publicity will cover the cost of the test flight, including the expense of beaming down live HD video from a height of 60,000 to 75,000 feet, Poynter said.
Neither she nor KFC brand communications director George Felix would say precisely how much the fast-food chain is paying, but Felix said “we’re fully confident that this is going to be worth every penny.” For reference, NASA has paid World View as much as $440,000 for balloon test flights.
What is interesting to me is how World View appears to have significantly backed off its effort to sell and fly tourists on a balloon.
When World View was founded in 2013, the company’s main objective was to provide hours-long tours to the stratosphere in a pressurized Voyager capsule for $75,000 a ticket. Since then, World View has pivoted to the Stratollite concept, but it still intends to fly people someday. “We’re actually making huge progress,” Poynter said.
Poynter is no longer giving out a timetable for the start of Voyager tours, but she said two more Stratollite missions are scheduled for this summer. MacCallum, who is Poynter’s husband, said a full-scale mass simulator for the Voyager capsule is due to be flown by the end of the year.
All in all, the suborbital space tourism business appears, at least for now, to be fading, overwhelmed by the new and growing orbital launch industry.
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In 2020 when the world panicked over COVID I wrote that the panic was unnecessary, that the virus was apparently simply a variation of the flu, that masks were not simply pointless but if worn incorrectly were a health threat, that the lockdowns were a disaster and did nothing to stop the spread of COVID. Only in the past year have some of our so-called experts in the health field have begun to recognize these facts.
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Capitalism in space: A publicity stunt by Kentucky Fried Chicken to sell a new chicken sandwich will help pay for the the first long shakedown of World View’s Stratollite balloon.
For World View Enterprises, the flight is expected to serve as a four-day shakedown cruise for its “Stratollite” system, which could eventually send military and commercial imaging payloads to the edge of the atmosphere for months at a time. “When KFC first brought this to us, we had a good chuckle,” World View CEO Jane Poynter told reporters during a teleconference today. But then the Arizona-based company realized there could be a serious point behind the project. “If you can fly a chicken sandwich to the edge of space … you can fly really just about anything,” Poynter said.
Besides, the payment that KFC is providing for the publicity will cover the cost of the test flight, including the expense of beaming down live HD video from a height of 60,000 to 75,000 feet, Poynter said.
Neither she nor KFC brand communications director George Felix would say precisely how much the fast-food chain is paying, but Felix said “we’re fully confident that this is going to be worth every penny.” For reference, NASA has paid World View as much as $440,000 for balloon test flights.
What is interesting to me is how World View appears to have significantly backed off its effort to sell and fly tourists on a balloon.
When World View was founded in 2013, the company’s main objective was to provide hours-long tours to the stratosphere in a pressurized Voyager capsule for $75,000 a ticket. Since then, World View has pivoted to the Stratollite concept, but it still intends to fly people someday. “We’re actually making huge progress,” Poynter said.
Poynter is no longer giving out a timetable for the start of Voyager tours, but she said two more Stratollite missions are scheduled for this summer. MacCallum, who is Poynter’s husband, said a full-scale mass simulator for the Voyager capsule is due to be flown by the end of the year.
All in all, the suborbital space tourism business appears, at least for now, to be fading, overwhelmed by the new and growing orbital launch industry.
Readers!
Please consider supporting my work here at Behind the Black. Your support allows me the freedom and ability to analyze objectively the ongoing renaissance in space, as well as the cultural changes -- for good or ill -- that are happening across America. Fourteen years ago I wrote that SLS and Orion were a bad ideas, a waste of money, would be years behind schedule, and better replaced by commercial private enterprise. Only now does it appear that Washington might finally recognize this reality.
In 2020 when the world panicked over COVID I wrote that the panic was unnecessary, that the virus was apparently simply a variation of the flu, that masks were not simply pointless but if worn incorrectly were a health threat, that the lockdowns were a disaster and did nothing to stop the spread of COVID. Only in the past year have some of our so-called experts in the health field have begun to recognize these facts.
Your help allows me to do this kind of intelligent analysis. I take no advertising or sponsors, so my reporting isn't influenced by donations by established space or drug companies. Instead, I rely entirely on donations and subscriptions from my readers, which gives me the freedom to write what I think, unencumbered by outside influences.
You can support me either by giving a one-time contribution or a regular subscription. There are four ways of doing so:
1. Zelle: This is the only internet method that charges no fees. All you have to do is use the Zelle link at your internet bank and give my name and email address (zimmerman at nasw dot org). What you donate is what I get.
2. Patreon: Go to my website there and pick one of five monthly subscription amounts, or by making a one-time donation.
3. A Paypal Donation or subscription:
4. Donate by check, payable to Robert Zimmerman and mailed to
Behind The Black
c/o Robert Zimmerman
P.O.Box 1262
Cortaro, AZ 85652
You can also support me by buying one of my books, as noted in the boxes interspersed throughout the webpage or shown in the menu above.
At the height of the Cola Wars in the 80’s Pepsi and Coke flew product on Shuttle, which reminded me of the chocolate cake scene in D-Day: the 6th of June.
Blair–
Good one.
What the delays won’t kill the menu apparently will …