Despite IAU disapproval, the space company Uwingu has announced another private commercial naming project for the craters of Mars.

The war of space names continues: Despite the disapproval of the International Astronomical Union (IAU), the space company Uwingu has announced another private commercial naming project for the craters of Mars.

Starting today (Feb. 26), anybody with an Internet connection and a few dollars to spare can give a moniker to one of the Red Planet’s 500,000 or so unnamed craters, as part of a mapping project run by the space-funding company Uwingu. “This is the first people’s map of Mars, where anybody can play,” said Uwingu CEO Alan Stern, a former NASA science chief who also heads the space agency’s New Horizons mission to Pluto. “It’s a very social thing.”

Sounds fun, and a clever way for this company to raise capital. Whether these names stick is an entirely different thing. Uwingu has as much right to assign names to objects as the IAU, but so far the IAU’s fake authority in this matter carries more weight.

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