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Despite IAU disapproval, the space company Uwingu has announced another private commercial naming project for the craters of Mars.

The war of space names continues: Despite the disapproval of the International Astronomical Union (IAU), the space company Uwingu has announced another private commercial naming project for the craters of Mars.

Starting today (Feb. 26), anybody with an Internet connection and a few dollars to spare can give a moniker to one of the Red Planet’s 500,000 or so unnamed craters, as part of a mapping project run by the space-funding company Uwingu. “This is the first people’s map of Mars, where anybody can play,” said Uwingu CEO Alan Stern, a former NASA science chief who also heads the space agency’s New Horizons mission to Pluto. “It’s a very social thing.”

Sounds fun, and a clever way for this company to raise capital. Whether these names stick is an entirely different thing. Uwingu has as much right to assign names to objects as the IAU, but so far the IAU’s fake authority in this matter carries more weight.

Genesis cover

On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.

 
The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.


The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.
 

"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News

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