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All the articles covering this event appeared to essentially be rewrites of the company’s press release, and provide little usable information about the flight. The test launch had the rocket split into three sections at 4,000 feet and return to Earth by parachute. This apparently was the intended test goal, though one parachute did not release.
Based on what I read, I must admit I am not impressed. The head of the company made a lot of claims about flying humans on a bigger rocket soon to come, but based on this launch I think that is almost all hogwash. Essentially this launch looked like a big model rocket, with little capabilities beyond that. Previous stories about this company and its head have been equally dubious. In one, he made ridiculous claims. In another, it was reported that his bookkeeper had embezzled 200K pounds over six years from the company.
All in all, I think my real issue here is with the press. I read five different stories about this launch from so-called major British news sources like the Times of London and the Daily Telegraph, and not one had the slightest skepticism, or did the slightest research. Each journalist also appeared completely ignorant of space engineering and the history of space exploration, and seemed more interested in touting the wonders to come from this British entrepreneur. As a journalist myself I found this incredibly embarrassing.