Scroll down to read this post.

 

Please consider supporting my work here at Behind the Black. I keep the website clean from pop-ups and annoying demands. Instead, I depend entirely on my readers to support me. Though this means I am sacrificing some income, it also means that I remain entirely independent from outside pressure. By depending solely on donations and subscriptions from my readers, no one can threaten me with censorship. You don't like what I write, you can simply go elsewhere.

 

You can support me either by giving a one-time contribution or a regular subscription. There are five ways of doing so:

 

1. Zelle: This is the only internet method that charges no fees. All you have to do is use the Zelle link at your internet bank and give my name and email address (zimmerman at nasw dot org). What you donate is what I get.

 

2. Patreon: Go to my website there and pick one of five monthly subscription amounts, or by making a one-time donation.
 

3. A Paypal Donation:

4. A Paypal subscription:


5. Donate by check, payable to Robert Zimmerman and mailed to
 
Behind The Black
c/o Robert Zimmerman
P.O.Box 1262
Cortaro, AZ 85652

 

You can also support me by buying one of my books, as noted in the boxes interspersed throughout the webpage or shown in the menu above. And if you buy the books through the ebookit links, I get a larger cut and I get it sooner.


NBC News struggles with significant ratings decline.

NBC News struggles with a significant ratings decline.

Beyond “Today,” which is down about 4 percent in total viewers and about 9 percent in that 25-54 age group, “NBC Nightly News” has declined about 11 percent among those 25-54. Its main rival, ABC’s “World News,” also is down about 8 percent. (CBS’s newscast is up 1 percent.) On Sundays, “Meet the Press” is still the most watched show, but its lead over the second place “Face the Nation” on CBS has shrunk to just 2 percent in total viewers, while “Nation” is now ahead in the 25-54 group. And NBC’s effort to start a newsmagazine, “Rock Center,” led by its chief anchor, Brian Williams, has been greeted with some of the lowest ratings in prime time.

The article cites “talent transitions, weakness in prime time and late night programming, and changes in consumer behaviors” as reasons for this decline. I suggest it might be a loss of creditability. When you fake the news, get caught, and then refuse to clean house, the audience will desert you for more trustworthy sources.

Genesis cover

On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.

 
The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.


The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.
 

"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News

4 comments

  • Patrick

    Hows the numbers for FOX news? Up, down or steady?

  • it is still important to keep track of the fake news i think

  • wodun

    Fox hit a target market that was not being served by the liberal media. Fox is upfront about the bias in their commentary but other news organizations not so much. Is there other bias in what stories are selected for coverage and the vocabulary used in covering stories? Sure there is and exposing oneself to Fox makes those biases more clear from other news outfits.

    What is the lesson the media sbould be learning? There is an demand in the market for coverage of the news played straight without any left/right bias; it doesn’t exist right now. There is also a demand for a back and forth on political issues where both sides get to make their best case; this also doesn’t exist right now because the panels are all stacked one way or the other. The defenders of the “other” side are often chosen for how poor they will perform. Just looks at Megan McCain and Bob Beckle.

    So there is a large untapped market just waiting for a new station to come along or and old one to radically change their institutional biases. CNN is ripe for a shake up but they would have to fire nearly everyone.

  • Jim

    It does exist, in my opinion, in PBS’ NewsHour. But most don’t watch because no one is yelling at each other.

Readers: the rules for commenting!

 

No registration is required. I welcome all opinions, even those that strongly criticize my commentary.

 

However, name-calling and obscenities will not be tolerated. First time offenders who are new to the site will be warned. Second time offenders or first time offenders who have been here awhile will be suspended for a week. After that, I will ban you. Period.

 

Note also that first time commenters as well as any comment with more than one link will be placed in moderation for my approval. Be patient, I will get to it.

Leave a Reply

Your email address will not be published. Required fields are marked *