NBC News struggles with significant ratings decline.
NBC News struggles with a significant ratings decline.
Beyond “Today,” which is down about 4 percent in total viewers and about 9 percent in that 25-54 age group, “NBC Nightly News” has declined about 11 percent among those 25-54. Its main rival, ABC’s “World News,” also is down about 8 percent. (CBS’s newscast is up 1 percent.) On Sundays, “Meet the Press” is still the most watched show, but its lead over the second place “Face the Nation” on CBS has shrunk to just 2 percent in total viewers, while “Nation” is now ahead in the 25-54 group. And NBC’s effort to start a newsmagazine, “Rock Center,” led by its chief anchor, Brian Williams, has been greeted with some of the lowest ratings in prime time.
The article cites “talent transitions, weakness in prime time and late night programming, and changes in consumer behaviors” as reasons for this decline. I suggest it might be a loss of creditability. When you fake the news, get caught, and then refuse to clean house, the audience will desert you for more trustworthy sources.
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NBC News struggles with a significant ratings decline.
Beyond “Today,” which is down about 4 percent in total viewers and about 9 percent in that 25-54 age group, “NBC Nightly News” has declined about 11 percent among those 25-54. Its main rival, ABC’s “World News,” also is down about 8 percent. (CBS’s newscast is up 1 percent.) On Sundays, “Meet the Press” is still the most watched show, but its lead over the second place “Face the Nation” on CBS has shrunk to just 2 percent in total viewers, while “Nation” is now ahead in the 25-54 group. And NBC’s effort to start a newsmagazine, “Rock Center,” led by its chief anchor, Brian Williams, has been greeted with some of the lowest ratings in prime time.
The article cites “talent transitions, weakness in prime time and late night programming, and changes in consumer behaviors” as reasons for this decline. I suggest it might be a loss of creditability. When you fake the news, get caught, and then refuse to clean house, the audience will desert you for more trustworthy sources.
Please consider donating to Behind the Black, by giving either a one-time contribution or a regular subscription, as outlined in the tip jar below. Your support will allow me to continue covering science and culture as I have for the past twenty years, independent and free from any outside influence.
Your support is even more essential to me because I keep this site free from advertisements and do not participate in corrupt social media companies like Google, Twitter, and Facebook. I depend wholly on the direct support of my readers.
You can provide that support to Behind The Black with a contribution via Patreon or PayPal. To use Patreon, go to my website there and pick one of five monthly subscription amounts, or by making a one-time donation. For PayPal click one of the following buttons:
If Patreon or Paypal don't work for you, you can support Behind The Black directly by sending your donation by check, payable to Robert Zimmerman, to
Behind The Black
c/o Robert Zimmerman
P.O.Box 1262
Cortaro, AZ 85652
Hows the numbers for FOX news? Up, down or steady?
it is still important to keep track of the fake news i think
Fox hit a target market that was not being served by the liberal media. Fox is upfront about the bias in their commentary but other news organizations not so much. Is there other bias in what stories are selected for coverage and the vocabulary used in covering stories? Sure there is and exposing oneself to Fox makes those biases more clear from other news outfits.
What is the lesson the media sbould be learning? There is an demand in the market for coverage of the news played straight without any left/right bias; it doesn’t exist right now. There is also a demand for a back and forth on political issues where both sides get to make their best case; this also doesn’t exist right now because the panels are all stacked one way or the other. The defenders of the “other” side are often chosen for how poor they will perform. Just looks at Megan McCain and Bob Beckle.
So there is a large untapped market just waiting for a new station to come along or and old one to radically change their institutional biases. CNN is ripe for a shake up but they would have to fire nearly everyone.
It does exist, in my opinion, in PBS’ NewsHour. But most don’t watch because no one is yelling at each other.