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NBC News struggles with significant ratings decline.

NBC News struggles with a significant ratings decline.

Beyond “Today,” which is down about 4 percent in total viewers and about 9 percent in that 25-54 age group, “NBC Nightly News” has declined about 11 percent among those 25-54. Its main rival, ABC’s “World News,” also is down about 8 percent. (CBS’s newscast is up 1 percent.) On Sundays, “Meet the Press” is still the most watched show, but its lead over the second place “Face the Nation” on CBS has shrunk to just 2 percent in total viewers, while “Nation” is now ahead in the 25-54 group. And NBC’s effort to start a newsmagazine, “Rock Center,” led by its chief anchor, Brian Williams, has been greeted with some of the lowest ratings in prime time.

The article cites “talent transitions, weakness in prime time and late night programming, and changes in consumer behaviors” as reasons for this decline. I suggest it might be a loss of creditability. When you fake the news, get caught, and then refuse to clean house, the audience will desert you for more trustworthy sources.


Conscious Choice cover

Now available in hardback and paperback as well as ebook!


From the press release: In this ground-breaking new history of early America, historian Robert Zimmerman not only exposes the lie behind The New York Times 1619 Project that falsely claims slavery is central to the history of the United States, he also provides profound lessons about the nature of human societies, lessons important for Americans today as well as for all future settlers on Mars and elsewhere in space.

Conscious Choice: The origins of slavery in America and why it matters today and for our future in outer space, is a riveting page-turning story that documents how slavery slowly became pervasive in the southern British colonies of North America, colonies founded by a people and culture that not only did not allow slavery but in every way were hostile to the practice.  
Conscious Choice does more however. In telling the tragic history of the Virginia colony and the rise of slavery there, Zimmerman lays out the proper path for creating healthy societies in places like the Moon and Mars.


“Zimmerman’s ground-breaking history provides every future generation the basic framework for establishing new societies on other worlds. We would be wise to heed what he says.” —Robert Zubrin, founder of founder of the Mars Society.


All editions available at Amazon, Barnes & Noble, and all book vendors. The ebook can be purchased direct from my ebook publisher, ebookit, in which case you don't support the big tech companies and I get a bigger cut much sooner. Note that the price for the ebook, $3.99, goes up to $5.99 on September 1, 2022.


Autographed printed copies are also available at discount directly from me (hardback $24.95; paperback $14.95). Just email me at zimmerman @ nasw dot org.


  • Patrick

    Hows the numbers for FOX news? Up, down or steady?

  • it is still important to keep track of the fake news i think

  • wodun

    Fox hit a target market that was not being served by the liberal media. Fox is upfront about the bias in their commentary but other news organizations not so much. Is there other bias in what stories are selected for coverage and the vocabulary used in covering stories? Sure there is and exposing oneself to Fox makes those biases more clear from other news outfits.

    What is the lesson the media sbould be learning? There is an demand in the market for coverage of the news played straight without any left/right bias; it doesn’t exist right now. There is also a demand for a back and forth on political issues where both sides get to make their best case; this also doesn’t exist right now because the panels are all stacked one way or the other. The defenders of the “other” side are often chosen for how poor they will perform. Just looks at Megan McCain and Bob Beckle.

    So there is a large untapped market just waiting for a new station to come along or and old one to radically change their institutional biases. CNN is ripe for a shake up but they would have to fire nearly everyone.

  • Jim

    It does exist, in my opinion, in PBS’ NewsHour. But most don’t watch because no one is yelling at each other.

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