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A rebranded Virgin Galactic to reopen ticket sales

Capitalism in space: Virgin Galactic today announced both a major rebranding of the company — significantly deemphasizing its links to Richard Branson — as well as a resumption of ticket sales for its suborbital flights.

Virgin Galactic opened ticket sales to the general public and rebranded itself today a week ahead of what promises to be another dismal quarterly earnings report. The company most recently reported to having 700 reservations for suborbital spaceflights, with plans to reach 1,000 later this year. Space tourism flights are currently scheduled for the fourth quarter of 2022.

Virgin Galactic’s battered stock, which opened at $8.93, soared by more than 29 percent to $10.50 on the New York Stock Exchange. The company is scheduled to report earnings (actually a loss) for the fourth quarter of 2021 on Feb. 22.

Tickets will cost $450K, with a $150K deposit required. It also appears that — in order to encourage sales — the company is capping present sales to the first 1,000 who provide the deposit. Since it has for years claimed it has 700 paying customers already, this suggests they are looking for only another 300 at this time.

Branson’s share in the company is now only about 11% — having successfully pumped and then dumped 80% of his shares — and it appears its management senses his name and the association with his Virgin Group now carries more negative than positive connotations. The new company logo for example shrinks the word “Virgin” so much that if you didn’t look close, you’d think the company was simply called “Galactic.”

Genesis cover

On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.

The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.

The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.

"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News


  • Questioner

    A question for the other readers and writers here: What would you pay to take one of these flights as a passenger? I would want to pay at most twice as much as a transatlantic flight.

  • Joe

    When the price comes down to about $25k, I’ll sign up. Either that or quub becomes a big player is satellite development, I sell out, and then fly to space. Either option works.

  • Col Beausabre

    “When the price comes down to about $25k, I’ll sign up”

    Make that 25 cents. I’ll save my money for a real trip to space on SpaceX – and I’m anything but an Elon Musk fanboi.

  • Col Beausabre

    BTW, the way the stock went up just proves there’s too much money in the market chasing too few real opportunities

  • Concerned

    I predict this company will be out of business within 5 years.

  • Jeff Wright

    Rebranding huh? No changing of spots will be enough…

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