Honda developing reusable rocket
Capitalism in space: As part of a larger plan to diversify its product line, Japanese car manufacturer Honda announced on September 30th that it is developing a reusable rocket comparable to Rocket Lab’s Electron.
Honda’s press release can be found here. In it the company also proposes to develop technologies for use by colonies on the lunar surface.
All of these proposals so far appear to be nothing more than PowerPoint presentations, but according to the first link above, the company says it will spend about $9 billion per year for the next five years on all these projects, which also include developing a robot and an electric plane that takes off and lands vertically. (The dollar amount seems much too high, but it is based on a conversion from the announced $5 trillion yen total Honda says it is going to spend in next five years for this research and development.)
According to the announcement, the rocket won’t launch until 2030, which will get it into the game very late. It better be revolutionary or it won’t garner much business by then.
On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.
The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.
The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.
"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News
Capitalism in space: As part of a larger plan to diversify its product line, Japanese car manufacturer Honda announced on September 30th that it is developing a reusable rocket comparable to Rocket Lab’s Electron.
Honda’s press release can be found here. In it the company also proposes to develop technologies for use by colonies on the lunar surface.
All of these proposals so far appear to be nothing more than PowerPoint presentations, but according to the first link above, the company says it will spend about $9 billion per year for the next five years on all these projects, which also include developing a robot and an electric plane that takes off and lands vertically. (The dollar amount seems much too high, but it is based on a conversion from the announced $5 trillion yen total Honda says it is going to spend in next five years for this research and development.)
According to the announcement, the rocket won’t launch until 2030, which will get it into the game very late. It better be revolutionary or it won’t garner much business by then.
On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.
The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.
The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.
"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News
From a 1982 Honda Civic print campaign:
“It Takes A Honda Years To Do What Some [rockets] Do In A Day”
https://driving.ca/features/feature-story/pitch-perfect-hondas-best-advertisements-of-all-time