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Fooling the media

Fooling the media.

“I knew that bloggers would print anything, so I thought, what if, as an experiment, I tried to prove that they will literally print anything?” he says. “Instead of trying to get press to benefit myself, I just wanted to get any press for any reason as a joke.”

He used Help a Reporter Out (HARO), a free service that puts sources in touch with reporters. Basically, a reporter sends a query, and a slew of people wanting to comment on the story email back. He decided to respond to each and every query he got, whether or not he knew anything about the topic. He didn’t even do it himself — he enlisted an assistant to use his name in order to field as many requests as humanly possible.

He expected it to take a few months of meticulous navigation, but he found himself with more requests than he could handle in a matter of weeks. On Reuters, he became the poster child for “Generation Yikes.” On ABC News, he was one of a new breed of long-suffering insomniacs. At CBS, he made up an embarrassing office story, at MSNBC he pretended someone sneezed on him while working at Burger King. At Manitouboats.com, he offered helpful tips for winterizing your boat. The capstone came in the form of a New York Times piece on vinyl records — naturally, Holiday doesn’t collect vinyl records.

He started out trying to prove that bloggers don’t do the proper background checks on their sources, and instead ended up proving that it is professional journalists who don’t.

Conscious Choice cover

Now available in hardback and paperback as well as ebook!

 

From the press release: In this ground-breaking new history of early America, historian Robert Zimmerman not only exposes the lie behind The New York Times 1619 Project that falsely claims slavery is central to the history of the United States, he also provides profound lessons about the nature of human societies, lessons important for Americans today as well as for all future settlers on Mars and elsewhere in space.

 
Conscious Choice: The origins of slavery in America and why it matters today and for our future in outer space, is a riveting page-turning story that documents how slavery slowly became pervasive in the southern British colonies of North America, colonies founded by a people and culture that not only did not allow slavery but in every way were hostile to the practice.  
Conscious Choice does more however. In telling the tragic history of the Virginia colony and the rise of slavery there, Zimmerman lays out the proper path for creating healthy societies in places like the Moon and Mars.

 

“Zimmerman’s ground-breaking history provides every future generation the basic framework for establishing new societies on other worlds. We would be wise to heed what he says.” —Robert Zubrin, founder of founder of the Mars Society.

 

All editions available at Amazon, Barnes & Noble, and all book vendors. The ebook can be purchased direct from my ebook publisher, ebookit, in which case you don't support the big tech companies and I get a bigger cut much sooner. Note that the price for the ebook, $3.99, goes up to $5.99 on September 1, 2022.

 

Autographed printed copies are also available at discount directly from me (hardback $24.95; paperback $14.95). Just email me at zimmerman @ nasw dot org.

One comment

  • Chris Kirkendall

    On the one hand, I have to laugh at this guy’s ingenuity in fooling the media, but it’s a little bit alarming to find out hardly anyone calling themselves “Journalists” is doing much follow-up or verification these days…

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