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Readers! A November fund-raising drive!

 

It is unfortunately time for another November fund-raising campaign to support my work here at Behind the Black. I really dislike doing these, but 2025 is so far turning out to be a very poor year for donations and subscriptions, the worst since 2020. I very much need your support for this webpage to survive.

 

And I think I provide real value. Fifteen years ago I said SLS was garbage and should be cancelled. Almost a decade ago I said Orion was a lie and a bad idea. As early as 1998, long before almost anyone else, I predicted in my first book, Genesis: The Story of Apollo 8, that private enterprise and freedom would conquer the solar system, not government. Very early in the COVID panic and continuing throughout I noted that every policy put forth by the government (masks, social distancing, lockdowns, jab mandates) was wrong, misguided, and did more harm than good. In planetary science, while everyone else in the media still thinks Mars has no water, I have been reporting the real results from the orbiters now for more than five years, that Mars is in fact a planet largely covered with ice.

 

I could continue with numerous other examples. If you want to know what others will discover a decade hence, read what I write here at Behind the Black. And if you read my most recent book, Conscious Choice, you will find out what is going to happen in space in the next century.

 

 

This last claim might sound like hubris on my part, but I base it on my overall track record.

 

So please consider donating or subscribing to Behind the Black, either by giving a one-time contribution or a regular subscription. I could really use the support at this time. There are five ways of doing so:

 

1. Zelle: This is the only internet method that charges no fees. All you have to do is use the Zelle link at your internet bank and give my name and email address (zimmerman at nasw dot org). What you donate is what I get.

 

2. Patreon: Go to my website there and pick one of five monthly subscription amounts, or by making a one-time donation. Takes about a 10% cut.
 

3. A Paypal Donation or subscription, which takes about a 15% cut:

 

4. Donate by check. I get whatever you donate. Make the check payable to Robert Zimmerman and mail it to
 
Behind The Black
c/o Robert Zimmerman
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You can also support me by buying one of my books, as noted in the boxes interspersed throughout the webpage or shown in the menu above.


NBC News struggles with significant ratings decline.

NBC News struggles with a significant ratings decline.

Beyond “Today,” which is down about 4 percent in total viewers and about 9 percent in that 25-54 age group, “NBC Nightly News” has declined about 11 percent among those 25-54. Its main rival, ABC’s “World News,” also is down about 8 percent. (CBS’s newscast is up 1 percent.) On Sundays, “Meet the Press” is still the most watched show, but its lead over the second place “Face the Nation” on CBS has shrunk to just 2 percent in total viewers, while “Nation” is now ahead in the 25-54 group. And NBC’s effort to start a newsmagazine, “Rock Center,” led by its chief anchor, Brian Williams, has been greeted with some of the lowest ratings in prime time.

The article cites “talent transitions, weakness in prime time and late night programming, and changes in consumer behaviors” as reasons for this decline. I suggest it might be a loss of creditability. When you fake the news, get caught, and then refuse to clean house, the audience will desert you for more trustworthy sources.

Genesis cover

On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.

 

The print edition can be purchased at Amazon or from any other book seller. If you want an autographed copy the price is $60 for the hardback and $45 for the paperback, plus $8 shipping for each. Go here for purchasing details. The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.


The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.
 

"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News

4 comments

  • Patrick

    Hows the numbers for FOX news? Up, down or steady?

  • it is still important to keep track of the fake news i think

  • wodun

    Fox hit a target market that was not being served by the liberal media. Fox is upfront about the bias in their commentary but other news organizations not so much. Is there other bias in what stories are selected for coverage and the vocabulary used in covering stories? Sure there is and exposing oneself to Fox makes those biases more clear from other news outfits.

    What is the lesson the media sbould be learning? There is an demand in the market for coverage of the news played straight without any left/right bias; it doesn’t exist right now. There is also a demand for a back and forth on political issues where both sides get to make their best case; this also doesn’t exist right now because the panels are all stacked one way or the other. The defenders of the “other” side are often chosen for how poor they will perform. Just looks at Megan McCain and Bob Beckle.

    So there is a large untapped market just waiting for a new station to come along or and old one to radically change their institutional biases. CNN is ripe for a shake up but they would have to fire nearly everyone.

  • Jim

    It does exist, in my opinion, in PBS’ NewsHour. But most don’t watch because no one is yelling at each other.

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