NBC News struggles with significant ratings decline.
NBC News struggles with a significant ratings decline.
Beyond “Today,” which is down about 4 percent in total viewers and about 9 percent in that 25-54 age group, “NBC Nightly News” has declined about 11 percent among those 25-54. Its main rival, ABC’s “World News,” also is down about 8 percent. (CBS’s newscast is up 1 percent.) On Sundays, “Meet the Press” is still the most watched show, but its lead over the second place “Face the Nation” on CBS has shrunk to just 2 percent in total viewers, while “Nation” is now ahead in the 25-54 group. And NBC’s effort to start a newsmagazine, “Rock Center,” led by its chief anchor, Brian Williams, has been greeted with some of the lowest ratings in prime time.
The article cites “talent transitions, weakness in prime time and late night programming, and changes in consumer behaviors” as reasons for this decline. I suggest it might be a loss of creditability. When you fake the news, get caught, and then refuse to clean house, the audience will desert you for more trustworthy sources.
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Your help allows me to do this kind of intelligent analysis. I take no advertising or sponsors, so my reporting isn't influenced by donations by established space or drug companies. Instead, I rely entirely on donations and subscriptions from my readers, which gives me the freedom to write what I think, unencumbered by outside influences.
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NBC News struggles with a significant ratings decline.
Beyond “Today,” which is down about 4 percent in total viewers and about 9 percent in that 25-54 age group, “NBC Nightly News” has declined about 11 percent among those 25-54. Its main rival, ABC’s “World News,” also is down about 8 percent. (CBS’s newscast is up 1 percent.) On Sundays, “Meet the Press” is still the most watched show, but its lead over the second place “Face the Nation” on CBS has shrunk to just 2 percent in total viewers, while “Nation” is now ahead in the 25-54 group. And NBC’s effort to start a newsmagazine, “Rock Center,” led by its chief anchor, Brian Williams, has been greeted with some of the lowest ratings in prime time.
The article cites “talent transitions, weakness in prime time and late night programming, and changes in consumer behaviors” as reasons for this decline. I suggest it might be a loss of creditability. When you fake the news, get caught, and then refuse to clean house, the audience will desert you for more trustworthy sources.
Readers!
Every February I run a fund-raising drive during my birthday month. This year I celebrate my 72nd birthday, and hope and plan to continue writing and posting on Behind the Black for as long as I am able.
I hope my readers will support this effort. As I did in my November fund-raising drive, I am offering autographed copies of my books for large donations. Donate $250 and you can have a choice of the hardback of either Genesis: the Story of Apollo 8 or Conscious Choice: The origins of slavery in America and why it matters today and for our future in outer space. Donate $200 and you can get an autographed paperback copy of either. IMPORTANT! If you donate enough to get a book, please email me separately to tell me which book you want and the address to mail it to.
Please consider supporting my work here at Behind the Black. My analysis of space, politics, and culture, taken from the perspective of an historian, is almost always on the money and ahead of the game. For example, in 2020 I correctly predicted that the COVID panic was unnecessary, that the virus was apparently simply a variation of the flu, that masks were not simply pointless but if worn incorrectly were a health threat, that the lockdowns were a disaster and did nothing to stop the spread of COVID. Every one of those 2020 conclusions has turned out right.
Your help allows me to do this kind of intelligent analysis. I take no advertising or sponsors, so my reporting isn't influenced by donations by established space or drug companies. Instead, I rely entirely on donations and subscriptions from my readers, which gives me the freedom to write what I think, unencumbered by outside influences.
You can support me either by giving a one-time contribution or a regular subscription. There are four ways of doing so:
1. Zelle: This is the only internet method that charges no fees. All you have to do is use the Zelle link at your internet bank and give my name and email address (zimmerman at nasw dot org). What you donate is what I get.
2. Patreon: Go to my website there and pick one of five monthly subscription amounts, or by making a one-time donation.
3. A Paypal Donation or subscription:
4. Donate by check, payable to Robert Zimmerman and mailed to
Behind The Black
c/o Robert Zimmerman
P.O.Box 1262
Cortaro, AZ 85652
You can also support me by buying one of my books, as noted in the boxes interspersed throughout the webpage or shown in the menu above.
Hows the numbers for FOX news? Up, down or steady?
it is still important to keep track of the fake news i think
Fox hit a target market that was not being served by the liberal media. Fox is upfront about the bias in their commentary but other news organizations not so much. Is there other bias in what stories are selected for coverage and the vocabulary used in covering stories? Sure there is and exposing oneself to Fox makes those biases more clear from other news outfits.
What is the lesson the media sbould be learning? There is an demand in the market for coverage of the news played straight without any left/right bias; it doesn’t exist right now. There is also a demand for a back and forth on political issues where both sides get to make their best case; this also doesn’t exist right now because the panels are all stacked one way or the other. The defenders of the “other” side are often chosen for how poor they will perform. Just looks at Megan McCain and Bob Beckle.
So there is a large untapped market just waiting for a new station to come along or and old one to radically change their institutional biases. CNN is ripe for a shake up but they would have to fire nearly everyone.
It does exist, in my opinion, in PBS’ NewsHour. But most don’t watch because no one is yelling at each other.