Capitalism in space: A new reality show, dubbed Space Hero, will have audiences watch contestants compete to be a passenger on a private capsule, likely SpaceX’s Dragon, and fly to ISS for ten days.

The selected group of contestants will undergo extensive training and face challenges testing their physical, mental and emotional strength, qualities that are essential for an astronaut in space. I hear the idea is for the culmination of the competition to be in a an episode broadcast live around the world where viewers from different countries can vote for the contestant they want to see going to space. The show will then chronicle the winner’s takeoff; their stay at the ISS for 10 days alongside professional astronauts traveling at 17,000 mph, orbiting the Earth 16 times a day; and end with their return to Earth. The Space Hero company is currently in discussions with NASA for a potential partnership on STEM initiatives onboard the ISS.

The trip of the Space Hero winner is expected be on a SpaceX Dragon rocket though a launch provider is yet to be officially selected. Space Hero, billed as the first space media company, is working with Axiom Space, manufacturer of the world’s first privately funded commercial space station — a module for the ISS where the private astronauts can stay — and full-service human spaceflight mission provider.

The project seems more viable and realistic than previous such attempts, aided by the fact that tickets can now be purchased on a private and operational manned capsule.